Mumbai / New Delhi: The Tata Group’s jewelry brand, Tanishq, has fallen back into a soup after its Diwali announcement featuring actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F received a massive backlash on social media. social.
This comes less than a month after the jewelry brand had to remove an ad for allegedly hurting religious sentiments.
“I hope to meet my mother after a long time, definitely not firecrackers. I don’t think anyone should light firecrackers, but lots of diyas,” Sayani Gupta says in the announcement posted on social media platforms last Thursday.
However, the ad was not well received by a section of social media users, who were offended by the ad’s message to avoid firecrackers during Diwali.
“Why should anyone advise Hindus how to celebrate Our Festivals? Businesses should focus on selling their products, not lecturing us to refrain from popping Crackers,” tweeted BJP National Secretary General CT Ravi.
Why should anyone advise Hindus how to celebrate Our Feasts?
Businesses should focus on selling their products, not lecturing us to refrain from busting Crackers.
We will light lamps, distribute candy, and pop green cookies. Please join us. You will understand Ekatvam. https://t.co/EfmNNDXWFD
– CT Ravi (@CTRavi_BJP) November 8, 2020
Here are some other Twitter reactions
This man knows more about the importance of Deepawali than the creative team of many Desi corporations like @JewelleryJewelry pic.twitter.com/GpIeFXK4Y3
– Shefali Vaidya. (@ShefVaidya) November 10, 2020
Now, Tanishq has posted a Diwali ad that says no one should set off firecrackers. They have partially removed the ad.
Meanwhile a 240% increase in stubble burning cases in Punjab in 2020, but the lectures are for Diwali only as Diwali is the easy target and other reasons are ignored.
– Anshul Saxena (@AskAnshul) November 10, 2020
That’s how @JewelleryJewelry Wishes on Deepavali and Eid
Do you still want to buy gold in @JewelleryJewelry
That mocks Hinduism,
Who insults the Hindu festival?#ThisDiwali_BoycottTanishq and give lessons to the anti-Hindus. pic.twitter.com/5fBNt5c0rc
– Mohan Gowda (@Mohan_HJS) November 10, 2020
On live Tv
#Mute
This comes a month after Tanishq pulled an ad with an interfaith couple after being trolled by some netizens.
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