Celebrities like Harsh Goenka and author Shobhaa De also expressed dismay that the ad, which conveyed a beautiful message, had to be withdrawn.
News18.com
Last update: October 13, 2020 9:36 am IST
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Jewelry brand Tanishq was forced to remove a television commercial it had launched about a Hindu-Muslim couple after facing severe backlash.
The commercial was criticized by a certain section of Internet users, who claimed that the ad promoted ‘love jihad’. Love Jihad or Romeo Jihad is a conspiracy theory that alleges that Muslim men attack women belonging to non-Muslim communities to convert them to Islam by feigning love and marrying them.
The commercial is part of Tanishq’s ‘Ekatvam’ current holiday season collection.
The clip, which was recently shared as part of the same collection, began to circulate on social media, especially Twitter, and a certain section of users objected. #BoycottTanishq began to be a trend on social networks, particularly Twitter, from Monday morning.
In the ad for the jewelry brand, a Hindu woman who is married to a Muslim family is getting ready for her baby shower. It has been shown that her in-laws did everything they could to make their Hindu daughter-in-law feel comfortable by performing Hindu rituals.
Tanishq’s commercial description reads: She is married to a family that loves her like their own son. Just for her, they go out of their way to celebrate an occasion that they normally don’t. A beautiful confluence of two different religions, traditions and cultures.
I suppose that a group of people or the feelings of a community are hurt by advertising a product under the so-called secularism. Even if it is a coincidence or is done unknowingly, the brand should remove it and apologize. What if the situation in the ad was reversed? #tanishq#Jewelry
Shame on Tanishq. Stop showing shit and propaganda disguised as publicity. If you don’t have the balls to show reality, avoid those moral platitudes. #BoycottTanishq
Several users have also criticized the fact that the commercial had to be withdrawn due to the online criticism it faced. Several expressed their disagreement on social media.
Read more: Indignant Indians on Twitter want #BoycottTanishq after it shows Hindu-Muslim couple in new ad
Celebrities such as Harsh Goenka and author Shobhaa De also expressed dismay that the ad, which conveyed a beautiful message, had to be withdrawn.
WHAT THE WHAT!
Does Tanishq’s ad promote ‘bitiya ko khush rakhne ki parampara’? It must be boycotted!
Good for you @JewelleryJewellery . If only we had more ads like this sensitive and bright one that promotes love between different communities, India would be a much better place for everyone. Shame on the trolls. #to download
In recent years, Tanishq has launched television commercials to promote new jewelry designs that often portray the changing facets of modern Indian women.
