New Delhi: Telecommunications operator Vodafone Idea has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to start from September 19, the company said on Saturday. Vodafone and Idea have participated in the IPL cricket tournament in the past, but this is the first sponsorship agreement that Vodafone Idea has signed since its inception in August 2018. The company, which now operates under the ‘Vi’ brand, has acquired the sponsorship co-rights of the T-20 main league live broadcast that will take place in Abu Dhabi, United Arab Emirates, and will be broadcast on the Star Sports network, said Vodafone Idea (VIL) in a statement .
“As a company, we have had a very long association with IPL. I am delighted that now, with the launch of Vi, we are carrying this legacy forward. Our partnership with Dream11 IPL 2020 will provide Vi with an instant connection with millions of viewers, and I’m sure this will not only help raise awareness of Vi, but will also help build relevance and customer trust, “said Kavita Nair, Director of Brand and Digital Transformation at Vi.
Dream11 had obtained the IPL 2020 sponsorship rights for ₹Rs 222 million after the Chinese mobile phone company Vivo pulled out due to the current dispute between India and China. Vi did not disclose financial details of the co-sponsorship agreement it signed with Star Sports. VIL announced its new Vi brand on September 7. “We believe that the massive reach of the Star Sports network will help them bring Vi’s new identity and brand proposition to millions of viewers across India,” said Star Sports CEO Gautam Thakar.
Vodafone Idea Ltd unveiled a new brand identity on Monday as the struggling telco sought to rediscover itself after the supreme court ruling on past legal fees.
VIL, which had around 280 million subscribers in June, said the Vodafone and Idea brands will now be called ‘Vi’.
“A brand with an eye on the future is built for and around customers … The integration of two brands is the culmination of the world’s largest telecommunications integration,” said VIL in a statement communicating its new brand. unified consumer. identity and positioning through a virtual launch.
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