Vodafone Idea has revealed its new integrated brand identity: Vi (read as ‘We’), using only the initials of Vodafone and Idea. It is now shorter, simpler and refers to both brands. The development was shared during a virtual conference that was broadcast live, revealing the new brand that has been designed for the digital age. After two years of the merger of Vodafone and Idea that took place on August 31, 2018, and the new Vi brand highlights the final stage of integration. The new branding has been updated on the website and the app, and will reach all products including SIM cards, invoices, billboards, and more.
Ravinder Takkar, MD and CEO of Vodafone Idea Limited, said: “Vodafone Idea joined as a merged entity two years ago. Since then we have focused on integrating two large networks, our people and processes. And today I am pleased to introduce Vi, a brand that will bring significant meaning to the lives of our customers. Indians are optimistic and want to get ahead in life. They would love to have a reliable partner to help them on this journey. Vi’s positioning builds on this promise and will focus on meeting customer needs to help them prosper. “
Takkar added that Vi not only marks the completion of the world’s largest telecom merger, but begins a journey to bring a “world-class digital experience” to one billion Indians on the 4G network. The deployment of many principles of the 5G architecture has helped the brand become a “future-proof digital network” for customers.
The company has also revealed a ‘Happy Surprises’ program that rewards people with daily prizes for seeing the new logo on the Vi app. Additionally, mobile device users can create and download their own custom Vi Tune through the Vi or MyVi.in app.
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