Vodafone Idea Limited said it has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to start from September 19, 2020.
The telecommunications company has acquired the co-sponsoring rights for the live broadcast of the T-20 main league to be held in Abu Dhabi, United Arab Emirates and broadcast on television on the Star Sports network.
The sponsorship announcement comes shortly after the rebranding of the leading telecom operator, Vodafone Idea Limited, under one unified brand: Vi.
Kavita Nair, Head of Digital Transformation and Branding, Vodafone Idea Limited said: “Our partnership with Dream11 IPL 2020 will provide Vi with an instant connection with millions of viewers, and I am sure this will not only help raise awareness of Vi, but it will also help in building relevance and customer trust. I’m sure Indians will be delighted to see us again at Dream11 IPL, albeit with a new avatar. “
According to the higher court order, Vodafone Idea is supposed to pay Rs 50.4 billion to the telecommunications department in fees, including the license fee, the spectrum usage charge, fines and interest on fines.
The Supreme Court verdict on the telecoms sector quotas will not be able to stabilize Vodafone Idea’s position as the debt-laden telecom company is expected to continue to lose subscriber market share, Fitch Ratings said recently.
Fitch Ratings recently said that Vodafone Idea’s USD3.4 billion (RS 25,000 crore) fundraising plan is unlikely to restore its competitive position and reverse subscriber losses as the amount is insufficient for capital expenditures. .
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