This is the second time Burger King UK has spread such a positive word through advertising.
The coronavirus pandemic has brought the world together and taught us to stand together. While several businesses, including the food and hospitality sector, were affected due to the shutdown, some of our favorite fast food brands reached out to smaller brands and competitors to support each other. Burger King UK recently won many hearts around the world when it began advertising small UK restaurants on its Instagram page to support them until they reopen.
They need you more than ever! pic.twitter.com/Nol9sbjK0b
– Burger King (@BurgerKingUK) December 14, 2020
The latest ad read: “There is more to life than the Whopper … There are Roti King, Sultan’s Palace, Tayyab’s, Eco, Dumplings Legend, Ochi’s, Damak, Platzki … In short, there are excellent dishes from thousands of restaurants that they deserve to be as famous as hoax. ” The fast food chain further said that it has made its Instagram available for free to all of these restaurants until they can reopen. They can simply post a signature dish from their restaurant on Instagram with #WhopperAndFriends. “They need you more than ever! #WhopperAndFriends” read the caption.
Subsequently, the brand also shared images of signature dishes from other restaurants on its Instagram page.
The post went viral in no time and garnered a lot of love and appreciation from netizens with many calling it a charming gesture. This is how Twitter reacted:
Ek hello dil hai Burger King, aur kitni baar jeetoge?
Let me translate!
I have only one heart, how many times will you conquer me?@BurgerKingUK@Burger Kinghttps://t.co/AJe3MvKtjU– Dushyant Uppal (@DushyantUppal) December 15, 2020
Burger King owns that name today https://t.co/d0VpuaxLC2
– Broman (@Professorbroman) December 15, 2020
That is why they use a ???? https://t.co/bI5lsbamQg
– BossLogic (@Bosslogic) December 15, 2020
ima cri now ???? https://t.co/2QnnnpJZS0
– kethi (@LACTAlD) December 15, 2020
Absolutely incredible. https://t.co/4yYiPMwchV
– Andrew McGuire (@AndrewMcGuire_) December 15, 2020
OMG, this is amazing goodwill.
Well done @BurgerKingUK for taking care of the little ones. https://t.co/dtUr5SWDaF
– Merry Christmatt (@MGKFFC) December 15, 2020
Burger King has been absolute class. I really support them. https://t.co/Nz0V3syMeK
– Dayo the champagne socialist ???? (@TrophyHusbandD) December 15, 2020
(Also read: Viral: Burger King urges people to order at McDonalds, KFC; leave Twitter in awe)
Promoted
This is the second time Burger King UK has spread such a positive word. A month ago, he posted another ad on his social media urging people across the country to order food from his competing food chains like McDonalds, KFC, Papa John’s, Taco Bells, etc. to save jobs.
These small initiatives by one of the largest fast food chains give us hope to overcome even a pandemic.
About Aanchal MathurAanchal does not share food. A cake in your neighborhood is sure to disappear in record time of 10 seconds. Besides loading up on sugar, she loves to binge on FRIENDS with a plate of momos. You are more likely to find your soulmate in a food app.
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