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TVS Motorcycles recently acquired the iconic British motorcycle brand Norton Motorcycles. The two-wheeled giant based in Hosur now has big plans to get Norton back on track after going through a not-so-good phase. In the process to do so, they have appointed John Russell as interim CEO of the British two-wheeler brand. John Russell is not a new name in the automotive industry as he served as Vice President and Managing Director of Harley-Davidson Europe from 1998 to 2007. Not only this, but in the past he also played the role of Managing Director of the Land Rover business division. It would be interesting to see how the future of Norton Motorcycle is shaping up under the new administration.
Also Read: TVS Motor Company Successfully Acquires Norton Motorcycles In Cash Deal
Complex details about the future of this acquisition are still uncertain, but there is one thing, Norton Motorcycles will surely benefit financially from TVS Motors after the former ran into an economic fiasco earlier this year. On the other hand, TVS will hope to capitalize on the legacy of Norton Motorcycles. After the acquisition, Sudarshan Venu, joint managing director of TVS Motor Company, commented: “Norton will continue to retain its distinctive identity with dedicated and dedicated business plans. TVS Motor will work closely with customers and employees to build the success and preeminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come. “
TVS recently announced that they have no plans to move Norton Motorcycles production to India. They hope to retain the same design and assembly team despite ownership being transferred to TVS. This decision is not surprising given the fact that TVS respects the legacy Norton thrives in and do not want to play into. Venu further said: “In Europe, the location is in Derby, at Donington Hall. We will be moving to another new location very soon, in the same region. The idea is to continue with this talented team so that the brand recovers its original glory and takes it to the future. “
Norton Motorcycles’ current portfolio includes Commando, Dominator and V4 RR. TVS Motors will focus primarily on strengthening Norton Motorcycles’ threshold in international markets.
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