American tech giant Apple released its iPhone 12 series smartphones, consisting of the iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone Pro Max on October 13.
The new iPhone 12 is packed with several new features, such as better low-light photography, a special night mode in the selfie camera, and a faster processor. But Apple has made a unique change to its iPhone 12 lineup, as the company has removed the charger and Earpods from the iPhone 12 box.
According to Apple, it has been done to meet the environmental goals set by the company. It should be noted that Apple wants to become 100% carbon neutral by 2030. The Cupertino-based firm said that by removing the charger and Earpods from the iPhone 12 case, it will be able to reduce packaging by 70% and this will also allow the company ship more devices at the same time. Apple said this will help reduce transportation-related emissions.
Now, Apple has provided a detailed explanation of its decision. In an interview with Good Morning America, Apple’s vice president of iPhone marketing said that most iPhone users already own a charger and earbuds from their previous iPhones and this is why the company decided to remove these accessories from the iPhone 12 case.
“People often already have all that [charger and earpods]. He is sitting at home. They have several. So it was not the right thing to do in terms of the broader environmental goals and the most important benefits to the environment, ”Kaiann Drance, vice president of iPhone marketing told the publication.
In particular, Apple is shipping the USB Type-C to Lightning cable with the phone and this cable has been designed to work with any standard USB Type-C adapter.
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