The launch of Samsung Galaxy A series in the US USA Its a big problem

Unlike Samsung’s flagship phone line, this year’s Galaxy S20 series, the launch of the Galaxy A series was very quiet, with a simple press release. You probably won’t see nearly as many Samsung marketing dollars to promote the Galaxy A series as you would with the Galaxy S series or Galaxy Note.

This is unfortunate because the landing of the Samsung Galaxy A series in the US. USA It is much more exciting than anything about the Galaxy S20 series. Samsung’s Galaxy S line is pretty predictable right now, with each new iteration bringing more power, more cameras, more premium materials, and higher prices. The Galaxy A 2020 series, on the other hand, is the type of Samsung product line that the United States hasn’t seen in a long time.

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Those of you who read this and don’t live in the United States probably already know what I’m talking about. The Galaxy A line has done incredibly well worldwide, with three Galaxy A devices on the list of the top ten best-selling smartphones globally in 2019. However, here in the US. In the US, Samsung has barely recognized the mid-range and budget markets, so the Samsung Galaxy A line coming here is much larger than American citizens might think.

Samsung Galaxy A: everything you need, nothing you don’t

Samsung

Here in the USA In the US, there are apparently two options for smartphone buyers: iPhones and Samsung’s premium flagships. Sure, there are other brands and product lines available, but general US consumers. USA They have always chosen one of those two categories. With that being the case, Samsung hasn’t had to try as hard to attract buyers in the US. USA As it has in countries like India, where there are many more options.

Related: The top five phones in North America in 2019 were all iPhones

Well, the Samsung Galaxy S line is not working as well at the moment. It could be argued that it is due to high prices or simply because people don’t see the need to update their phones, but rumors say the Galaxy S20 line is not selling well, even before the COVID-19 pandemic began.

When you combine slow sales of the Galaxy S line here in the US USA With the overwhelming success of the Samsung Galaxy A line in the rest of the world, it’s easy to see what needs to be done. Now, with the Galaxy A line on the way, we’ll finally see what Samsung can do with the mid-range market in the United States.

If you’re not familiar with the recent vintage of Galaxy A smartphones yet, take a look at the spec / pricing chart below to see what’s on the way to the United States:

What I see on that table are smartphones that offer everything someone needs and none of the luxuries they don’t offer. Without sophisticated radar systems, without second screens, without folding parts. Just the basic smartphone stuff you need in 2020, including huge batteries, cool cameras, plenty of storage, and a decent amount of RAM.

While the Galaxy A series has technically been around since 2014, the average rangers felt like an afterthought and lagged far behind their flagship counterparts. All of that changed throughout 2019 with the launch of the double-digit Galaxy AXX line. With all the bases covered from the lowest to affordable flagships like the Galaxy A90 5G, it seemed clear that Samsung was finally taking the sub-flagship market seriously.

Again, people living in Europe, India, and other places not in North America are probably yawning – these phones have been around for 12 months, it’s old news. However, here in the USA. The idea of ​​buying a Samsung smartphone that is not a super expensive flagship or inexpensive budget phone has been an impossible dream for years. With the Samsung Galaxy A series heading to the United States, that will change.

Samsung is realizing that not everyone in the US USA They are made of money

Before the launch of the Samsung Galaxy S20 series, I wrote an article asking a simple question: Is Samsung’s plan to ask consumers to spend even more on smartphones really the best strategy? Obviously, no one could have predicted that the COVID-19 pandemic was just around the corner, but there are plenty of people here in the United States right now who can’t (or just can’t) pay $ 1,400 for a smartphone.

However, Samsung, unfortunately, tends to look at Apple for its American strategy. Apple has also steadily increased the prices of its phones over the years, and is still doing exceptionally well in the U.S. market. Naturally, Samsung probably thought matching Apple on price was the best option.

Apple is still doing well here in the United States, but not as well as before. He even finally managed to launch a new budget-oriented iPhone SE last week to help people who can’t afford an iPhone 11 Pro Max get an Apple smartphone.

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Fortunately for Samsung, you don’t need to do much to succeed in the mid-range market. You have already created all the devices in the Samsung Galaxy A series and have shown that they are market leaders worldwide. The only thing he hasn’t done is bring them here.

Samsung likely won’t want to flood the market or confuse American shoppers with too many smartphone lines. That may have worked in the past, but not anymore. Now Samsung is finally realizing that not everyone in the US USA They are made of cash and there are many people here who would love to buy a quality Samsung phone for under $ 600.

Never doubt the Samsung brand

The simple answer is because Samsung is Samsung.

The average US smartphone consumer USA Get to know Samsung and Apple when it comes to smartphones. If you go to your operator’s store and order a phone under $ 600, they will naturally go for the one made by Apple or Samsung.

Related: These are the best Samsung phones you can get

Right now, though, there isn’t much on the Samsung shelf for them to choose from. At T-Mobile, for example, there are the usual Galaxy S and Galaxy Note phones and then only the Galaxy A20 and Galaxy A10e. Those last two are phones under $ 250 that launched almost a year ago, so the T-Mobile employee is unlikely to recommend them and the smart consumer will obviously get something else.

Later this summer, however, there will be many more options on the shelf. There will also be service employees who know that the $ 400 Samsung Galaxy A51 will meet the needs of almost all users and will cost less than half even the lowest-tier Galaxy S20. Samsung will finally have bona fide entries in the mid-range market in the US. And the limit is the limit on how much you could take advantage of that opportunity.

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