New Delhi: Breaking a long spell of doom for the Indian film business, Christopher Nolan’s Tenet appears to have started the process of bringing people back to theaters. The film has recorded collections for the opening weekend of ₹4.25 crore in the country, according to the commercial website Box Office India, and is expected to end at around ₹10 crore.
The protagonist of John David Washington and Robert Pattinson had made ₹1.2 crore on Friday, after which it raised ₹1.4 crore and ₹1.6 crore on Saturdays and Sundays respectively.
“Fantastic numbers for Tenet across the country. People are more than ready to go back to theaters. All we have to do is offer content that is engaging enough, “independent distributor and exhibitor Akshaye Rathi tweeted about the film’s arrival in the country earlier.
Vishek Chauhan, a Bihar-based exhibitor, said the film has restored a semblance of normalcy in cinemas.
“Although the collections for the Hindi version are on the lower side, the trends are the same as in pre-covid times. A lot of regulars showed up, it has helped build momentum, “Chauhan tweeted Monday morning.
Film trade and exhibition expert Girish Johar said the opening weekend numbers are pretty decent for a niche movie that opens in times of pandemic on nearly 30% fewer screens than it would normally have and occupancy. of cinemas is limited to 50%. Commercial website Box Office India had previously said that certain IMAX screenings even hit full capacity at some of these theaters, with metropolitan areas like Mumbai and Bengaluru getting the best response.
Nolan has established a loyal, albeit high-level, fan base in India, with films like Dunkirk, Interstellar, The Dark Knight, Inception, etc. Its latest release, Dunkerque had earned R. 20.26 crore in India when it was released in 2017.
Despite getting some mixed reviews, Tenet is the first green launch for the ailing exhibition sector in India that has been closed for more than seven months and has yet to release major Bollywood films. With a screen count of around 750, Nolan’s film arrives in the country more than three months after its international release, underscoring the filmmaker’s insistence that it is a big-screen experience. Dubbed the litmus test for the Indian film business, Tenet sets the stage for the other major Hollywood releases later this month, Wonder Woman 1984, both of which are helping theaters stay afloat in these difficult times .
According to an audience sentiment tracker conducted by media consultancy Ormax during the last week of November, 5% of viewers have already visited theaters after closing, while 38% say they will visit once it opens. a movie of your choice.
“Great movies like Tenet will increase occupancy and drive visitors and provide a great out-of-home experience for our customers who were forced to stay in the confines of their homes for months,” said Gautam Dutta, CEO of PVR Cinemas. at the opening of the film.
.
