New Delhi, October 13
Twitterati criticized Tanishq for removing the ad for a range of jewelry that featured an interfaith marriage.
On Monday, Tanishq was facing calls to boycott Tanishq on social media after he released the ad showing a Hindu-Muslim couple. #BoycottTanishq was one of the top trends on #Twitter. More than 19,000 people tweeted calling for a ban on the jewelry ad and brand.
इतनी विशाल कम्पनी .. इतनी ढीली रीढ़ की हड्डी! @JewelleryJewellery #tanishq #Jewelry
– Swara Bhasker (@ReallySwara) October 13, 2020
On Tuesday, Tanishq and the Tata group were criticized for cowering under pressure from social media and withdrawing the ad. Some Twitter users had linked Tanishq’s announcement to love of jihad.
So Hindutva fans have called for a boycott of@JewelleryJewelleryfor highlighting Hindu-Muslim unity through this beautiful advertisement. If the Hindu-Muslim “ekatvam” bothers you so much, why don’t you boycott the world’s longest-surviving symbol of Hindu-Muslim unity: India? pic.twitter.com/cV0LpWzjda
– Shashi Tharoor (@ShashiTharoor) October 13, 2020
Congressional MP Shashi Tharoor said: “So Hindutva fanatics have called for a boycott of @TanishqJewelry? To highlight Hindu-Muslim unity through this beautiful advertisement. If Hindu-Muslim” ekatvam “bothers them so much, Why not boycott for a longer time the surviving symbol of Hindu-Muslim unity in the world – India? “
Clearly, women on Twitter are much sharper in dealing with trolls than @TataEmpresas @JewelleryJewellery. You couldn’t stand the heat for a day and you fell into the mob of hate. As for the bigots, they will never be able to defeat what India really stands for: plurality and diversity.
– Nidhi Razdan (@Nidhi) October 13, 2020
When launching the Ekatvam range, Titan highlighted the theme of Unity. “Each jewel in #EkatvamByTanishq is meticulously crafted using art forms from across the country. Over 1,000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of unity.”
Former BJP ideologue Sudheendra Kulkarni said: “The withdrawal of #Tanishq is a victory for intolerance. Each of those victories will make them more intolerant. We must safeguard the pluralism of India.”
Media expert Raj Nayak said: “This is really sad! How can a strong brand like House of Tata’s Chicken’s Tanishq rely on trolls? In fact, trolls were helping you get more visibility for your ad.” . –IANS
