Exactly one week after the Mumbai police announced that they had busted a scam to manipulate TRP’s ratings and increase the advertising revenue of Republic TV and two Marathi channels, the Broadcast Audiences Research Council (BARC) on Thursday paused its weekly rating for all news channels for the next three …
Read More »BARC to halt news channel audience ratings amid ‘audience malpractice’
The Broadcast Audience Research Council (BARC) board on Thursday proposed to its Technical Committee (Tech Comm) “to review and increase current standards” of measuring and reporting niche genre data and to stop publishing weekly individual ratings for all news channels during the period. This exercise, which covers all Hindi, regional, …
Read More »Key Defendants Tried to Manipulate India Today PRT, Cops Told Court | India News
MUMBAI: One of the main defendants arrested in the TV Rating Point (TRP) manipulation scam, Vishal Bhandari, had asked some of the ‘sample audiences’ to keep the India Today channel on in their homes, as stated by the Mumbai police, citing his former employers in their return request filed in …
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