Royal Enfield Reports Growth in Domestic Sales and Exports for November 2020
Royal Enfield has had a rugged November 2020. Domestic sales and exports are in the green for the month. National sales growth is reported at 1.36 percent, to 59,084 units from 58,292 units. Exports more than doubled to 4,698 units from 2,119 units to 122 percent. Cumulative sales (dow plus exports) stood at 63,782 units, 6 percent more than the 60,411 units.
Of total sales, motorcycles in the 350cc engine capacity segment posted sales of 57,418 units with year-on-year growth of 2.16 percent from 56,204 units. Sales to date are reported at 3.07,203 units, down 28 percent from the 4,25,246 units in 2019. This segment has motorcycles such as the Classic, Meteor, Bullet and Electra.
Total sales of models that exceed 350cc engine capacity are reported at 6,364 units, up 51 percent from 4,207 units. This segment has Himalayan and 650 Twins. FY21 YTD segment sales fell 46 percent to 31,258 units, down from 57,427 units. Total YTD FY21 sales were down 30 percent to 3,38,461 units from 4,82,673 units. Exports for the period it took have fallen to 20,174 units, down 32 percent from 29,621 units.
Royal Enfield Exports
Royal Enfield has clearly defined its export growth intent as a mid-size segment (250-750 cc) Leader. Last month’s exports accounted for 7.37 percent of total sales. Of domestic sales, the 350cc segment accounts for 90 percent of the company’s sales here.
Royal Enfield October 2020 Monthly Sales
October 2020 sales were also positively posted. After the highs, the November 2020 monthly sales have hit some red lines. 350cc MoM sales are reported at 5.04 percent, down from 60,467 units. The drop above 350cc was much more moderate, less than the percentage, with a volume loss of just 62 units, compared to 6,426 units. Total domestic sales fell 6 percent, down from 62,858 units. Exports gained 16.49 percent, compared to 4,033 units with a volume gain of 665 units. The total monthly decrease in sales is reported at 4.65 percent, down from the 66,891 units sold in October 2020.
For RE, the 350cc segment is its backbone. And while there are newer motorcycles available in the segment from other manufacturers now, it’s a long way to go until any of them can represent serious competition to the range that Royal Enfield offers.
Recent updates
The new Royal Enfield Meteor 350 was recently launched. The long awaited cruiser not only strengthens the manufacturer’s 350cc segment product portfolio, but is essential because it is a replacement for the Thunderbird 350. The Meteor 350 is available in 3 editions: Fireball, Stellar and Supernova. Homeowners can choose from a variety of 8 colors from the Make It Yours (MiY) platform.
Features include Royal Enfield Tripper turn-by-turn navigation device for real-time directions built with Google Maps Platform. For now, the newest product is available at a price of Rs 1,75,817 and up.
Royal Enfield Classic 350, a bestseller is now available in two new shades: Metallo Silver and Orange Ember. Available with alloy wheels and tubeless tires that enhance the driving experience. Classic 350 is now available in the MiY Initiative, which means customizing your bike at the time of purchase is now a standard convenience.
