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NEW YORK: With around 45 million likes on his personal page, Indian Prime Minister Narendra Modi continues to be the most popular world leader on Facebook, while United States President Donald Trump dominates the ranking of most interactions, even when leaders around the world grow their audience. on the social media platform amid the Covid-19 pandemic, a study said Thursday.
Trump is the second most popular world leader on Facebook, with around 27 million likes and Queen Rania of Jordan is in third position with 16.8 million likes, according to the latest 2020 ranking “World Leaders on Facebook” from the main global communications agency BCW (Burson Cohn and Wolfe).
Before his visit to India in February this year, Trump boasted of being number 1 on Facebook. “Great honor, I think. Mark Zuckerberg recently stated that “Donald J. Trump is number 1 on Facebook. Number 2 is Prime Minister Modi of India.” Actually, I’m going to India in two weeks. I am looking forward to it! He said in a tweet.
Although Trump is the second most popular world leader on Facebook, the new study found that the US president. USA It dominates the ranking of most interactions with 309 million comments, likes and shares shared on its Facebook page in the last 12 months, ahead of Brazilian President Jair Bolsonaro with 205 million interactions.
Modi is in third place with a total of 84 million interactions in the last 12 months, the investigation revealed.
For the first time, the study, now in its fourth year, has incorporated the actual reach per post for each of the world leaders’ Facebook pages, defined as a prediction of the number of actual views an influencer gets per post. instead of the volume of followers. alone.
Modi reaches an average of 1.7 million of his fans, representing just 3.8 percent of his Facebook community. The president of Brazil reaches an average of 956,000 of his 10 million fans and Trump reaches 877,000 fans, according to the study.
During the month of March, the 721 pages of world leaders analyzed in the study, part of the Twiplomacy series, added 13 million likes to new pages, an increase of 3.7%, which is almost half the growth that these pages had overall in the past 12 months.
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Trump is the second most popular world leader on Facebook, with around 27 million likes and Queen Rania of Jordan is in third position with 16.8 million likes, according to the latest 2020 ranking “World Leaders on Facebook” from the main global communications agency BCW (Burson Cohn and Wolfe).
Before his visit to India in February this year, Trump boasted of being number 1 on Facebook. “Great honor, I think. Mark Zuckerberg recently stated that “Donald J. Trump is number 1 on Facebook. Number 2 is Prime Minister Modi of India.” Actually, I’m going to India in two weeks. I am looking forward to it! He said in a tweet.
Although Trump is the second most popular world leader on Facebook, the new study found that the US president. USA It dominates the ranking of most interactions with 309 million comments, likes and shares shared on its Facebook page in the last 12 months, ahead of Brazilian President Jair Bolsonaro with 205 million interactions.
Modi is in third place with a total of 84 million interactions in the last 12 months, the investigation revealed.
For the first time, the study, now in its fourth year, has incorporated the actual reach per post for each of the world leaders’ Facebook pages, defined as a prediction of the number of actual views an influencer gets per post. instead of the volume of followers. alone.
Modi reaches an average of 1.7 million of his fans, representing just 3.8 percent of his Facebook community. The president of Brazil reaches an average of 956,000 of his 10 million fans and Trump reaches 877,000 fans, according to the study.
During the month of March, the 721 pages of world leaders analyzed in the study, part of the Twiplomacy series, added 13 million likes to new pages, an increase of 3.7%, which is almost half the growth that these pages had overall in the past 12 months.