NEW DELHI: Prime Minister Narendra Modi will launch a ‘jan andolan’ campaign for appropriate Covid behavior on Thursday in light of upcoming festivals, the winter season and the opening of the economy. The prime minister will launch the campaign through a tweet, according to a statement issued by the Ministry of Information and Broadcasting.
The campaign will be launched with the aim of encouraging people’s participation (Jan Andolan) and aims to be a low-cost, high-intensity campaign with the key message of ‘wear a mask, follow physical distancing, maintain hand hygiene’ .
The campaign will be launched in view of the upcoming festivals and the winter season, as well as the opening of the economy, according to the statement.
All will commit to Covid-19 and the ministries, departments, state governments and territories of the central government Union will implement a concerted plan of action.
Highlights of the campaign include targeted communication to specific regions in districts with a large number of cases, simple and easily understandable messages to reach all citizens, dissemination throughout the country using all media platforms, banners and posters in public places that engage frontline workers and target beneficiaries. of government schemes.
The campaign also includes the placement of billboards, wall paintings, electronic display panels in government facilities, the participation of local and national influencers to bring the message home, the operation of mobile vans for regular awareness raising, audio messages, brochures and brochures for awareness.
It would also involve seeking the support of local cable operators to execute Covid messages and a coordinated media campaign across all platforms for effective outreach and impact.
The campaign will be launched with the aim of encouraging people’s participation (Jan Andolan) and aims to be a low-cost, high-intensity campaign with the key message of ‘wear a mask, follow physical distancing, maintain hand hygiene’ .
The campaign will be launched in view of the upcoming festivals and the winter season, as well as the opening of the economy, according to the statement.
All will commit to Covid-19 and the ministries, departments, state governments and territories of the central government Union will implement a concerted plan of action.
Highlights of the campaign include targeted communication to specific regions in districts with a large number of cases, simple and easily understandable messages to reach all citizens, dissemination throughout the country using all media platforms, banners and posters in public places that engage frontline workers and target beneficiaries. of government schemes.
The campaign also includes the placement of billboards, wall paintings, electronic display panels in government facilities, the participation of local and national influencers to bring the message home, the operation of mobile vans for regular awareness raising, audio messages, brochures and brochures for awareness.
It would also involve seeking the support of local cable operators to execute Covid messages and a coordinated media campaign across all platforms for effective outreach and impact.
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