Paytm has taken up the challenge of Google’s Play Store with the launch of its Android Mini App Store, through which it seeks to help developers bring their applications to the masses. This is the latest move by the startup to break Google’s monopoly on Android app distribution.
Paytm offers a listing and distribution of these mini apps right from your app, free of charge. Developers will be able to choose between Paytm Wallet, Paytm Payments Bank, UPI, net banking and card payments to users.
Applets are personalized mobile websites that provide users with an app-like experience without requiring an actual download, which will benefit millions of users by helping them save their data and memory. This comes weeks after Google temporarily removed the Paytm app from its Play Store, citing the violation of its gaming policies.
Food delivery companies Zomato and Swiggy also hit the pause button on their sports-based cash back games after the tech giant sent them notices for violating Play Store policies related to sports betting activities. , which Zomato has called ‘unfair’. Media reports suggest that Indian startup founders have come together to create an alternative indigenous app store.
Paytm has created the digital infrastructure to help small developers and businesses configure low-cost, fast-to-build applets that can be built using HTML and JavaScript technology.
The company offers the option to pay through the Paytm wallet, Paytm Payments Bank and UPI without fees, while applying a 2 percent fee for other instruments such as credit cards.
Paytm’s Android Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps. More than 300 application-based service providers such as Decathalon, Ola, Rapido, Netmeds, 1MG and Domino’s Pizza have joined the program.
“It comes with a development panel for analysis and collection of payments, along with several marketing tools to interact with users. This app store has been running in beta with select users and has seen more than 12 million visits in September, ”the company said in a statement Sunday.
“Paytm Mini App Store enables our young Indian developers to leverage our reach and payments to create innovative new services. For Paytm users, it will be a seamless experience that does not require separate downloads and allows them to use their preferred payment option, ”said Vijay Shekhar Sharma, Co-founder and CEO of Paytm.
Last week, Google said that all apps selling digital products within the Play Store had to use its billing system, which allows the tech giant to charge a percentage of in-app purchases as a fee.
Unsupported applications that may require technical work to integrate the billing system have been given one year (until September 30, 2021) to complete the necessary updates.
PLANET OF APPLICATIONS
- Paytm offers free applet listing and distribution
- The applets are personalized websites that do not require a download; helps save data and memory
- More than 300 application-based service providers such as Decathalon, Ola, Rapido, Netmeds, 1MG and Domino’s have joined
- This follows Google’s revocation of the Paytm app from the Play Store for violation of gambling policies.
- Google went on to say that apps that sell digital products within the Play Store have to use their billing system that allows you to charge a percentage of in-app purchases as a fee.
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