Nissan India has received more than 50,000 inquiries and 5,000 bookings for Magnite within five days of its launch. Magnite was launched at a special introductory price of Rs 4.99,000 onwards (ex-showroom, Delhi) with over 20 variants with the top variant at 9.59,000 (ex-showroom, Delhi). This special introductory price is valid for all reservations until December 31, 2020.
Customers are looking for top-notch features in the segment, such as a wide-view monitor, a full 7-inch TFT instrument cluster, CVT automatic transmission and HRA0 turbo engine, Nissan India said.
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More than 60% of the reservations received are for the upper 2 grades (XV and XV Premium) and more than 30% of the reservations are in automatic CVT. More than 40% of all our customers who booked the Nissan Magnite came through digital channels.
For the tech savvy Indian customer, Nissan’s optional ‘Tech Pack’ includes wireless charger, air purifier, ambient lighting, puddle lamps and high-end speakers.
“The all-new Nissan Magnite has received a phenomenal response from Indian consumers. Increased visitors and substantial bookings for the new Nissan Magnite have strengthened our belief that the “Make in India, Make for the World” SUV will be a game-changing product for the discerning Indian customer. With an increased preference for Top variants, it is clear that customers are looking for a global SUV that is safe, stylish and feature-rich, yet offers the best value proposition in its class. ”Rakesh Srivastava, Managing Director, Nissan Motor India.
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