The country’s largest automaker, Maruti Suzuki India Ltd, today launched its vehicle subscription program for people in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru. This will allow a customer to use a new car without owning and paying an all-inclusive monthly fee that comprehensively covers full maintenance, insurance and roadside assistance.
1) The company has partnered with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, to launch Maruti Suzuki Subscribe, Maruti Suzuki India Ltd (MSIL) said in a statement.
2) Customers can choose to subscribe to a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and a new Baleno, Ciaz and XL6 from Nexa.
3) They can select a duration ranging from one to four years and pay a monthly subscription charge starting from ₹14,463 taxes included.
4) The subscription is all-inclusive and covers expenses such as maintenance, zero depreciation insurance and 24×7 roadside assistance.
5) “The program is especially focused on providing convenience to individual clients. In addition to flexibility of tenure, it offers a zero down payment and includes registration, insurance and renewal costs, as well as routine maintenance”, Executive Director from MSIL (Marketing and Sales) Shashank Srivastava said, as reported by PTI.
6) According to news agency PTI, ORIX India Managing Director and Managing Director Sandeep Gambhir said: “Maruti Suzuki is an aspiring brand and we believe that this partnership of two industry leaders will enable us to fulfill many dreams through our innovative car subscription options and selected “.
7) After completing the subscription tenure, the customer can also choose to upgrade the vehicle, extend or purchase the car at market price.
8) Under Maruti Suzuki Subscribe, a customer can choose a white license plate for which the vehicle will be registered in their name or a black license plate with the vehicle registered in the name of ORIX.
9) The company plans to implement this program in up to 60 cities in the next two to three years.
10) Last month, it had launched a pilot project in Hyderabad and Pune in collaboration with Myles Automotive Technologies.
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