Tanishq’s ad, released last week, has been withdrawn after vicious trolling.
New Delhi:
A store of popular jewelry brand Tanishq was reportedly attacked in Gujarat amid a dispute over an ad that was taken down after cruel social media trolling. However, some people on social media quoted the manager as saying that the incident did not happen.
The mob reportedly forced the store manager to write a letter of apology. “Apologies to the people of Kutch district for hurting the sentiment of Hindus by broadcasting secular publicity,” the manager is said to have written in the apology letter after the Tanishq store in Gujarat’s Gandhidham was attacked on Monday night. sources said.
The ad, published last week, was controlled by a section on social media that felt it “promoted love jihad.” The vicious trolling, however, was condemned by Congress leader Shashi Tharoor, author Chetan Bhagat, among many others, who said he was against the Idea of India. The ad was removed from the jewelry brand’s official accounts on Monday night as comments directed at the brand and Ratan Tata (under whose company Tata, Tanishq appears) continued.
On Tuesday, Tanishq issued a statement saying he was “deeply saddened by the inadvertent stirring of emotions” and that he was withdrawing the video. “We are deeply saddened by the inadvertent churning of emotions and are withdrawing this film in light of the hurt feelings and well-being of our employees, partners and store staff,” the statement read.
Titan’s shares fell sharply amid trolling on Tuesday, ending with a 2.1% drop on the Bombay Stock Exchange (BSE) and 2.5% on the National Stock Exchange (NSE).
The ad shows a pregnant woman dressed in a sari accompanied by a woman she calls “ma (mother)” to an interfaith baby shower ceremony. At the end, the young woman asks the old woman, apparently her mother-in-law, “but this ceremony is not held at her home …”
The mother-in-law, dressed in a suit and her head covered with a dupatta, replies: “Isn’t it a tradition in every home to keep daughters happy?”
.
