In a stern letter to the telecom regulator, Jio blamed his rivals for this vicious campaign stating that “a large number of transfer requests, in which customers are citing this as the only reason for migration out of Jio without having any complaint or other problems related to Jio’s services, “said leading telecommunications company Mukesh Ambani in its letter dated December 11.
“This is in addition to our aforementioned letter of September 28, 2020 highlighting the unethical and anti-competitive NPM campaign, led by Airtel and Vi to capitalize on ongoing farmer protests in the north of the country,” said Jio, who also had in September raised the issue of transparency in the rate plans of its competitors.
Retailers in Faridabad, Bahadurgarh, Chandigarh, Firozpur and other parts of NCR and Punjab have seen an increase in customers exiting Reliance Jio and joining Vodafone Idea or Bharti Airtel. Retailers have told ET that these areas are seeing farmers come in droves and apply for a new SIM or fill out port applications.
“These companies continue to be directly and indirectly involved in supporting and promoting the resulting notions, and the false and frivolous rumors that Reliance is an improper recipient of farm bills for unethical pecuniary benefits in the form of induced customer portability. from RJIL, “the telco said in its scathing letter.
This is because more than 50,000 farmers are calling for a national boycott of Reliance products, including Jio Sim cards and phones. In a three-player telecom market that is battling intense competition, any opportunity for network customers will be acted upon. “We present that Airtel and Vi continue unabated in pursuit of this vicious and divisive campaign through their employees, agents and retailers. They are inciting the public by making absurd claims that migrating Jio’s mobile numbers to their network would be an act. supporting farmers’ protests. “Jio said in his letter to the secretary of the Telecommunications Regulatory Authority of India (TRAI), SK Gupta.
The telco, which is India’s largest, has asked the regulator to crack down on its rivals.
As of September results, Jio has 406 million clients, Airtel has 294 million, and Vi has 272 million subscribers. The leader in customer market share aims to reach 500 million subscribers.
An analyst ET spoke with declined to be identified, but said that even if they are temporary, Punjab, Haryana and Delhi are high ARPU regions and telcos do not want to lose customers in that segment.
Average revenue per user (ARPU) is a key industry metric. Vi’s ARPU of Rs 119 at the end of the September quarter is still behind that of Bharti Airtel (Rs 162) and Jio (Rs 145).
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