President Donald Trump’s sprawling political operation has raised more than $ 1 billion since he took the White House in 2017 and set many of them on fire.
Trump bought a $ 10 million ad for the Super Bowl when he didn’t have a rival yet.
He took advantage of his political organization to cover exorbitant legal fees related to his impeachment. The helpers made eye-catching displays of their newfound wealth, including a fleet of luxury vehicles purchased by Brad Parscale, their former campaign manager.
Meanwhile, a network of limited liability companies hid more than $ 310 million in disclosure expenses, records show.
Now, just two weeks before the election, some campaign aides privately acknowledge that they face tough spending decisions at a time when Democratic candidate Joe Biden has inundated the airwaves with advertising.
That has put Trump in the position of having to do more of his signature rallies as a surrogate during the coronavirus pandemic, while relying on an unproven theory that he can generate supporters who are infrequent voters at historic levels.
“They spent their money on unnecessary overheads, on the lifestyles of the rich and famous by campaign staff and on advertisements too early,” said Mike Murphy, a veteran Republican consultant who advised John McCain and Jeb Bush. and he’s an outspoken critic of Trump.
“You could literally have 10 flamethrower monkeys chasing the money, and they wouldn’t have burned it so stupidly.” For Trump, it is a familiar, if not welcome, position. In 2016, Democratic nominee Hillary Clinton grossly outraged him, but still managed a victory from behind. This time, however, he was betting on a huge cash advantage to negatively define Biden and defend his own record.
Trump’s campaign manager Bill Stepien insisted money was not an issue. “We have more than enough air coverage, almost three times more than in 2016,” he told reporters on Monday.
Biden, Stepien added, was “putting it all on TV” as he avoided most door knocks due to the pandemic, while Trump has roughly 2,000 field employees across the country knocking on doors and making calls for his Bell.
“Where we have states that are going around, it could go either way,” Trump told campaign employees Monday, “I have the ability to go to those states and demonstrate. Biden has no ability. I’m going to a rally, we have 25,000 people. He’s going to a rally and he’s got four people. ”The campaign and the Republican National Committee will provide a glimpse of their financial situation Tuesday when they submit mandatory monthly campaign finance reports.
However, the ad spending figures paint a grim picture.
While a half-dozen pro-Trump outside groups are coming to the president’s aid, Biden and his Democratic allies are on track to spend $ 142 million on ads in the final days of the campaign, outperforming Republicans by more than 2 years. 1., according to data from ad tracking firm CMAG / Kantar.
On Monday, the firm Medium Buying reported that Trump was canceling the purchase of ads in Wisconsin; Minnesota, which Trump hoped to change; and Ohio, which elected Trump in 2016 but now appears to be close competition.
It’s a turnaround from May, when the Biden campaign was short on money and Parscale eerily compared the Trump campaign to a “Death Star” that was about to “start pushing FIRE for the first time.” Their ad campaign over the next three months cost more than $ 176 million, but did little to dent Biden’s leadership in public opinion polls.
Trump is now in a position that is virtually unthinkable for a sitting president, said Travis Ridout, co-director of the Wesleyan Media Project, which tracks advertising spending.
“Advertising, obviously, is not everything. But we think that ads matter a couple of percentage points in a presidential race. And it’s just not a good sign for the Trump campaign, ”Ridout said.
A review of Trump’s campaign spending, as well as the Republican National Committee, reveals some of the wasteful spending.
Since 2017, more than $ 39 million has been paid to companies controlled by Parscale, who was ousted as a campaign manager over the summer. An additional $ 273.2 million was paid to American Made Media Consultants, a Delaware limited liability company, whose owners are not publicly disclosed.
Campaigns often reveal in mandatory disclosures who their primary vendors are. But by sending money to Parscale companies, as well as American Made Media Consultants, Trump met the basic disclosure requirements without detailing the final recipients.
Other questionable Trump and RNC spending included in campaign finance disclosures: – Nearly $ 100,000 spent on copies of Donald Trump Jr.’s book “Triggered,” which helped propel him to the top of the US bestseller list. New York Times.
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