Under a more recent agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles in India, and will also develop new Harley-Davidson motorcycles.
By Preetam Bora| Updated:
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India’s largest two-wheeler to build Harley-Davidson motorcycles in India
Iconic American motorcycle manufacturer Harley-Davidson and Hero MotoCorp, the world’s largest manufacturer of two-wheelers by volume, have announced a new partnership for the Indian market. Under the new partnership and distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and will also sell parts and accessories, as well as general merchandise, riding gear and apparel through a network of exclusive Harley-Davidson dealers. of the brand and existing Hero’s. dealer network in India. According to a press release, as part of a new license agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand.
Read also: Harley-Davidson close to negotiating with Hero MotoCorp
The Harley-Davidson 338R will be manufactured in collaboration with the Qianjiang Group of China.
As of yet, there are no details on what kind of motorcycles Hero MotoCorp will develop under the Harley-Davidson name, but by all indications this range of bikes could be the entry-level Harley-Davidson, primarily targeting markets like India and other Southeast Asian countries. So far, the smallest and most affordable Harley-Davidson model is the Indian-made Harley-Davidson Street 750. With a new partnership with China’s Qianjiang Group, Harley-Davidson’s smallest and most accessible model is expected to be the Harley-Davidson 338. With the new agreement with Hero MotoCorp, it appears that Harley-Davidson will seek to harness the potential of the markets. Asians with more small displacement motorcycles, making Hero the latest manufacturing partner. The motorcycles are likely to be small displacement Harley-Davidsons, possibly between 250-500cc.
Read also: Harley-Davidson decides to discontinue operations in India
The Indian-made Harley-Davidson Street 750 has been the brand’s best-selling offering in India.
According to a joint statement issued by the two companies, the latest agreement is aligned with Harley-Davidson’s business review plan, dubbed ‘The Rewire’ and outlined by new Harley CEO Jochen Zeitz. In September, Harley-Davidson announced that it will discontinue its operations in India and change its business model. The two companies said the latest agreement will be mutually beneficial for both companies and drivers in India, and will link the iconic Harley-Davidson brand with Hero MotoCorp’s strong customer service and distribution network.
Read also: Harley-Davidson 338R Revealed in Patent Drawings
Hero MotoCorp is likely to make small displacement Harley-Davidson motorcycles for India and other Asian markets, such as the China-made Harley-Davidson 338R which will be launched soon.
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Bajaj Auto of India already owns 48 percent of the Austrian brand KTM, and also has a non-equity partnership with Triumph Motorcycles of the United Kingdom, under which Bajaj will manufacture small displacement motorcycles under the Triumph brand in India. These Triumph motorcycles are expected to be affordable, accessible and offer a lower price as entry to the Triumph brand. TVS Motor Company already manufactures the entry-level BMW Motorrad bicycles, the BMW G 310 R and the BMW G 310 GS at its manufacturing facility in Hosur, Tamil Nadu. In April this year, TVS also acquired the iconic British motorcycle brand Norton. With the latest announcement between Hero and Harley-Davidson, it is clear that the world’s largest motorcycle brands remain optimistic about India and will strive to have a strong sales and distribution network in India, while offering products. profitable to consumers. in the largest motorcycle market in the world, namely India.
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