Yesterday, Apple shocked the world and unveiled its much-rumored over-ear headphones, the AirPods Max. Its price is also quite shocking, at $ 549 in the US, € 600 or £ 549 in Europe, and a whopping INR 59,900 in India; the latter currently translates to $ 812, by the way.
While you’ll have to decide for yourself if these prices are in any way justified, especially given the $ 350- $ 400 competition in the mass market, these are unlike anything else in the space, first and foremost, because of the design. Once again, Apple has managed to create something that has a unique and instantly recognizable look, and this last trait will undoubtedly make everyone know what they are, despite the lack of an open brand.
If you want to see what Apple is doing to sell them, here are two promotional videos that their marketing department came up with. The first is an introduction of more than two minutes with explanations of the main features, while the second, a shorter promotion, is more like a television commercial.
Maybe we’ll even see it, or a cut version, on TV soon. The AirPods Max were supposed to be available on December 15, but in many markets right now the shipping dates are getting closer to the end of the month (and for some colors even until 2021).
As usual, when something like this happens, it’s unclear if Apple only had a few of these ready to pre-order, or if they’re already more popular than the company expected. We will uncover the mystery in due course, based on how many people on the street end up wearing a pair. The instant recognizability you were talking about is definitely going to work.
