Harley-Davidson India will continue its operations in India beyond January 2021. The company said activities such as sales, service, parts availability, HOG concentrations and merchandise sales will continue as normal.
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Harley-Davidson says it will aim to continue its operations in India as normal after January 2021
About a couple of months ago, Harley-Davidson announced its exit from the Indian market. The company entered into a partnership and distribution agreement with Hero MotoCorp for the sale and maintenance of Harley-Davidson motorcycles, sale of spare parts and accessories, as well as general merchandise, riding equipment and clothing through a network of exclusive Harley-Davidson distributors. Davidson and Hero’s existing dealer network in India. Now, the company has offered greater clarity about its operations in India from January 2021 onwards, through a statement.
Read also: Hero MotoCorp to sell and market Harley-Davidson motorcycles in India
(Harley-Davidson says it will continue to launch new motorcycles in India)
Sajeev Rajasekharan, Managing Director Emerging Markets Asia and India, Harley-Davidson, said: “As we change our business model in India, we are pleased to continue our journey in the country together with Hero MotoCorp. We are working closely with Hero. to ensure a smooth transition for our motorcyclists. We are providing our motorcyclists with available updates and have assured them that sales of Harley-Davidson motorcycles, parts and accessories and general merchandise, as well as after-sales services, warranty and activities of the HOG will continue as of January 2021. “
Read also: Harley-Davidson India dealers were left in the lurch; Consideration of legal options
(Harley-Davidson and Hero MotoCorp have signed a partnership and distribution agreement where Hero will manufacture and sell HD motorcycles)
The statement makes it clear that HD India will continue its operation in India according to plan. The good news is that Harley is also aiming to resume the activities of the HOG (Harley Owners Group). Additionally, the company is committed to keeping passengers informed of updates when they become available. Furthermore, the company also says that it will continue to launch new motorcycles in India under its agreement with Hero MotoCorp.
Read also: Harley-Davidson decides to leave India
(Harley-Davidson has 33 dealerships across India, and the dealers say the compensation they are offered is unreasonable)
Current Harley-Davidson dealerships will continue operations through December 31, 2020 with new dealers and service points to be announced later. Harley-Davidson dealers in India have spoken out against the US motorcycle brand’s decision to abandon its operations in India. Dealers say Harley-Davidson has left them in the lurch, and the compensation they are offered falls far short of expectations, calling it ‘unreasonable’ and ‘peanut’ compared to the investments that each of the 33 dealerships Harley-Davidson has made it across the country throughout the years. Dealers say Harley-Davidson never hinted to them about the company’s plans to exit the Indian market, only learning the news through media reports. The merchants had appointed the law firm AZB & Partners and are also exploring legal options. But there has been no development since then.
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Further details on Harley-Davidson’s future plans for India will be revealed at the end of December 2020.
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