Pixel 5, Pixel 4a 5G
Google, which has been very selective in choosing its key markets, is likely to add more countries to its list, such as India, which currently has previous generation Google Pixel devices, and for this the tech giant finally removed the hurdle that stopped to Pixel 4 and 4. XL devices in India last year.
Google was unable to sell the Pixel 4 and 4 XL devices in India due to its ‘Soli Radar chip’ on the front, which used the 60 GHz frequency band prohibited for commercial use in India.
“It appears that Google has finally phased out the Soli Radar chip and the Pixel range can now be sold in India,” said Hanish Bhatia, senior analyst at Counterpoint Research.
The Google Store lists nine countries that will be selling its recently released Pixel 5 and Pixel 4a 5G devices: the US, Canada, Japan, the UK, Germany, France, Ireland, Australia, and Taiwan.
“But it will probably add more countries like India, Singapore, Italy and Spain, which currently sell the previous generation Google Pixel devices,” Bhatia said.
Google would also be interested in capturing a cake in the European market in the absence of Huawei, but it is likely to face stiff competition from other Chinese OEMs.
“Google has an advantage in terms of brand equity, but needs to build strong partnerships with carriers and have a strong pricing and promotion strategy to take advantage of the opportunity,” the Counterpoint report said.
After currency conversion, the Pixel 5 is priced at $ 599 in Canada, making it $ 100 cheaper compared to its retail price in the US.
“We delved further into this and found that the Pixel 5 is actually a sub-6 only device for all countries except the United States. Therefore, there will be some price differentiation in these markets,” the report adds.
Although the Google Store generates only a fraction of Google Pixel sales, the bottom line is that Google needs to have a strong promotion and pricing strategy in all regions, especially carrier channels.
On September 30, Google released two Pixel devices: the Pixel 4a 5G and the Pixel 5. This follows the August 3 launch of the Pixel 4a (a non-5G version), which has yet to hit shelves in all of its markets. key, like India. .
This means that three Pixel devices will be available for retail sale in most markets in mid-November, which will be a first for the Google Pixel team. With its latest Pixel devices, Google has finally managed to make decent updates to the hardware.
Pixel devices provide the best-in-class Android experience along with a built-in artificial intelligence neural engine that supports various features that may seem a bit distant to many smartphone OEMs. Google has also managed to add ‘5G’ capability to its Pixel range of devices at the right time.
“The 5G capability will allow Google to increase sales of its content and services, such as Stadia, YouTube premium, storage and much more, in the future,” said Bhatia.
Latest Tech Reviews, News, and More
Fighting Coronavirus: Full Coverage
.
