Flipkart rival Amazon.in is expected to announce its on-sale dates next week. Value-focused e-commerce marketplace Snapdeal will hold its first sale in mid-October to coincide with the Navratri holidays. Its next two sales will take place in late October and early November.
Ecommerce companies see a large portion of their business coming in during holiday sales and make significant investments ahead of time to increase their capacity to handle the surge in orders. The festive season sees players holding multiple sale events, scheduled around Dussehra and Diwali.
Electronics, fashion, and home furnishings are some of the categories that are in high demand during the holiday season.
A report by RedSeer estimates that this year’s holiday sales are expected to nearly double to $ 7 billion in gross merchandise value (GMV) compared to $ 3.8 billion in the same period last year. .
Flipkart said it has enabled new and convenient payment offers on its platform to pave the way for an inclusive and consumer-centric shopping experience.
It will make EMI available at no cost through Bajaj Finserv EMI car deals and other bank credit and debit cards, while its partnership with Paytm will offer consumers a guaranteed refund, it added.
“This year, the sales event will create more than 70,000 direct jobs and hundreds of thousands of indirect seasonal jobs as vendors, artisans and brands prepare to meet consumer demand. Flipkart has enabled thousands of new vendors to join. join their platform in the last six months holding their hand on their ecommerce journey, “he said.
These include efforts such as free business incubation support for a limited time, knowledge of product cataloging, advertising, and speed.
In addition, the company has organized several virtual learning and development events to understand and learn about best practices to get the maximum benefits from e-commerce during the holiday season.
“This holiday event continues to focus on Flipkart’s commitment to delivering value to consumers, growth opportunities for MSMEs and sellers, and job creation through e-commerce,” said Kalyan Krishnamurthy, CEO of Flipkart Group.
Through strong partnerships with brands and vendors, Flipkart has harnessed the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorstep this holiday season, he added.
Flipkart is also working with celebrities such as Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who will be seen in creative avatars while participating in ‘The Big Billion Days’ event.
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