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Flipkart has revealed the timeline for The Big Billion Days, which will start from October 16 and continue until October 21. The company claims that the annual sale will be its flagship event of the year.
According to Flipkart, this year’s Big Billion Days will bring hourly deals, in all categories. Additionally, Flipkart Plus customers will also be able to get ‘Early Access’ on October 15.
The company will offer deals in major categories such as mobile devices, televisions and appliances, electronics and accessories, fashion, beauty, food, toys, baby care, home and kitchen, furniture, groceries.
Flipkart claims that this year they will introduce new payment offers on their platform. Consumers who shop during The Big Billion Days will be able to take advantage of an instant 10% discount through their SBI credit and debit cards.
The e-commerce platform will also offer free EMI through Bajaj Finserv EMI card offerings and other leading bank credit and debit cards. Flipkart has also partnered with Paytm to offer a ‘guaranteed refund’ to consumers who pay through Paytm Wallet and Paytm UPI. Debit card EMIs on select cards (no minimum balance) and Flipkart Pay Later will also provide access to credit for consumers.
Flipkart claims that Big Billion Days will also create job opportunities in the country. The e-commerce company stated, “This year, the sales event will create more than 70,000 direct jobs and hundreds of thousands of indirect seasonal jobs as vendors, artisans and brands prepare to meet consumer demand.”
To strengthen its existing supply chain capabilities, Flipkart has expanded its Kirana onboarding program to include more than 50,000 Kiranas, who in turn will make last-mile deliveries to consumers in more than 850 cities.
Announcing the launch of The Big Billion Days 2020, Kalyan Krishnamurthy, CEO of Flipkart Group, said: “The Big Billion Days represents a celebration of brands, a variety of never-before-seen collections, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on the preparations for the holiday season. This holiday event continues to focus on Flipkart’s commitment to delivering value to consumers, growth opportunities for MSMEs and sellers, and job creation through e-commerce. Through strong partnerships with brands and vendors, we have harnessed the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorstep this holiday season.
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