Regarded by organizers as the most watched IPL season of all time, the first week of the 2020 edition of the competition was watched by a staggering 269 million viewers, 11 million more than the 2019 edition. It is also said to have there has been a 32% increase in audience on OTT platforms.
Thanks to India being partially blocked and thanks to several corporate organizations voluntarily providing work from home to their employees, the 2020 edition of the Indian Premier League was set to be the most watched edition in the competition’s history. Brijesh Patel, Chairman of the IPL, and Sourav Ganguly, Chairman of BCCI, before the tournament, made the same claim, and the first match between Chennai Super Kings and Mumbai Indians was fulfilled, with more than 20 million million people watching the game. – A record for the opening day of any sporting event in the country’s history.
More numbers have emerged and the first week of the tournament, which featured no double titles, is said to have been watched by a whopping 269 million viewers. The figures have seen an increase of 11 million compared to later figures in the 2019 edition, but it is not only the audience figures, as there is also said that there has been a 15 percent increase in the volume of advertising in compared to the 2019 edition.
According to NDTV, which cited BARC-Nielsen as a source, “there was a 21% growth in average impressions per game compared to 2019, even as there were fewer and fewer channels in a game compared to last season.”
It is not only the television audience that has seen an increase, although according to various reports, there has been a 32% increase in the audience on OTT platforms, mainly due to an increase in traffic on Disney + Hotstar. Overall video streaming figures are generally believed to have increased by 13%, while smartphone use, itself, is also understood to have seen an 8% increase in the first week of the year. IPL, compared to previous weeks. until the start of the tournament.
Hindi viewership is believed to be ranked number one and overall the first seven matches are rumored to have garnered a total of 60.6 billion viewing minutes. The average impression during the first week of the tournament, which stood at 32.2m in the 2019 edition, is said to have increased to 39 million (21% increase) and while the season opener between IM and CSK generated 52 million impressions, the other games are said to have attracted more than 34 million impressions, and each game, individually, attracted more than 100 million users.
While these numbers are ridiculous and encouraging, according to a TOI report, there could be an even bigger increase in the coming weeks, due to the festival season (Diwali).
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