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Facebook has announced that it has invested $ 5.7 billion in Jio Platforms, part of Indian conglomerate Reliance Industries’ broader portfolio. According to a social media blog post, the main reason behind the deal that made Facebook the largest minority shareholder is to combine the powers of JioMart and WhatsApp to “allow people to connect with businesses, buy and ultimately buy products. in a perfect mobile experience. ” .
Facebook shared this image of a family, using WhatsApp to reach new customers for their textile business
Having an instant messaging platform goes beyond your chat capabilities is not new to the mobile world. Chinese giant Tencent owns WeChat, a massive platform that enables more than a billion users to communicate, shop online, or even make payments offline.
Facebook’s investment in the Indian market is not a surprise: WhatsApp currently has more than 400 million users in the country. David Fischer, Director of Revenue, and Ajit Mohan, Vice President and Managing Director in India, revealed some figures: in less than four years, Jio has connected more than 388 million people, and in the last five years more than half a billion people have gained internet access.
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