Media consultant
November 4, 2020
Dream11 IPL sponsors sign for Jio Women’s T20 Challenge
Dream11 IPL sponsors have extended their association with BCCI to the 2020 Jio Women’s T20 Challenge. Dream11, Tata Altroz, Unacademy, Paytm and CEAT have become official sponsors of the Jio Women’s T20 Challenge.
Commenting on the associations, Mr. Brijesh Patel, President, IPL said: “With the Jio Women’s T20 Challenge we hope to build a path towards a dedicated female IPL and increase the participation of women in sport. Our Dream11 IPL partners signed with us for the Jio Women’s T20 Challenge is a great testament to the growth of the women’s game and cricket in India. We hope that the Jio WT20C creates heroes for young fans and inspires young women to play the sport. We thank all partners for their continued support.
Mr. Arun Dhumal, Treasurer, BCCI She added: “The Jio Women’s T20 Challenge is now financially independent and this is a very positive sign for women’s cricket in India. Building self-sustaining properties that allow us to develop talent and grow our pool of players is essential for us to continue our success in global cricket. The Jio Women’s T20 Challenge will increase the exposure of the women’s game to fans and in the future, with a dedicated women’s IPL, create a new economic opportunity for women in sport. I thank all of our sponsors for their support on this trip. We are confident that we will offer them great value ”.
Mr. Vikrant Mudaliar, Marketing Director of Dream11 She said, “Dream11 is pleased to become the official partner of the Jio Women’s T20 Challenge. Women’s Cricket is experiencing healthy growth in audience, and we are sure to see more traction among sports fans on Dream11 for this sporting event. It is important to promote and encourage fan participation in national and women-centered leagues for India to become a sports powerhouse.
Mr. Vivek Srivatsa, Director, Passenger Vehicle Marketing Business Unit (PVBU), Tata Motorssaid: “After another successful partnership with BCCI at this year’s IPL, we continue to strengthen our relationship by extending our official partnership to the Jio Women’s T20 Challenge in Sharjah, through our premium hatchback, the Tata Altroz. At Tata Motors, we have always encouraged more female drivers on the road, thus consistently supporting the empowerment of women, similar to BCCI’s goal of encouraging women in sport. With this partnership, we are confident that the Altroz’s appeal among potential female buyers will increase and that our constant presence at matches via on-field platforms and on social media will make this tournament memorable for viewers. of all the world “.
Mr. Karan Shroff, Marketing Director of Unacademy He said: We are delighted to be the official partner of the Jio Women’s T20 Challenge, further strengthening our partnership with BCCI and Indian cricket. The event is a true reflection of the progress that women’s cricket is making and the growth that lies ahead. At Unacademy, we are firmly committed to supporting initiatives that empower women, whether in education or sport, and we are excited to partner with BCCI in this effort. “
Mr. Jaskaran Kapany, VP of Marketing at Paytm She said: “We are very happy to offer our support for the growth of Women’s Cricket in India. Our athletes have always made our nation proud. We have been closely associated with BCCI as the title sponsor of Indian Cricket since 2015 and with IPL as the official umpire sponsor since 2018. Our commitment to Indian Cricket grows stronger with each season and we are proud to be part of the growth of women’s cricket in India by partnering with the 2020 Jio Women’s T20 Challenge “.
Mr. Amit Tolani, Chief Marketing Officer, CEAT Tires Ltd said: “Women’s cricket has shown some stellar performances in the past and CEAT has always believed and expected women’s sport to be as extravagant as men’s. We have been associated with the Indian T20 Skipper; Harmanpreet Kaur for the past three years. Moving forward in our journey with the Jio Women’s T20 Challenge is a proud moment for us and we see it as an excellent opportunity to increase the visibility of our brand. We are delighted to be a part of the Jio Women’s T20 Challenge journey as a Strategic Timeout Partner. “
JAY SHAH
Honorary secretary
BCCI
.
