Diwali 2020: How millennials plan to dominate fashion amid the pandemic


With the festival of lights, Diwali, just around the corner, millennials look forward to dressing up in their best outfit on the auspicious occasion. However, amid the coronavirus pandemic, social gatherings and family gatherings would be less, but people still participate in the festivities, and adjust to the new normal, hosting virtual zoom parties and small gatherings.

READ ALSO: Happy Diwali 2020: History and Meaning of the Festival of Lights

And on such occasions, millennials plan to master their fashion game for these special gatherings by experimenting with their clothing style.

Simran Paul, a 21-year-old student, has planned the festival differently this year amid the pandemic. “This Diwali is different, and since we can’t meet our family members like we used to, we’ve planned a Netflix party. We go online and watch a movie together on a website that allows people to remotely watch movies while syncing the playback. “

“It has a chatbox, so we can also chat while watching the movie, which makes us feel together. There will also be plenty of food and sweets, and playing cards, all while we’re all dressed up, of course! “she added.

Also, see: How to celebrate a Diwali without a crown

Speaking about her outfit for the festival, Simran said, “I will be wearing a gray floral print sari and accessories with metallic silver jewelry.”

“As we all know, Diwali this year will be a little different. Meet fewer people and no parties. For being minimalist, I will wear an Indo western dress (long skirt, with a bright orange blouse) and complement it with a gold belt and orange earrings that I am in love with. How can I forget my perfectly matched mask, ”said Rhea Sakhuja, 25, who is studying in Canada.

Surya Suri, director of a premium clothing brand made in India, shared how fashion trends are evolving and how millennials have moved beyond traditional clothing.

“The current generation of millennials has gone beyond traditional clothing. It’s in your lifestyle to experiment to match and match your outfit. The approach towards reusing traditional clothing is also more practical now. They need more options to choose from. If they have to get ready for Diwali, it is no longer a one-day occasion, but a series of events, “he said.

“And it is not only the most crucial moment to speak for the local, the style preferred today, which is a confluence of tradition and modernity, can only be guaranteed by a brand that understands India and its preferences. Hot pinks, reds and blues are in demand for unique colors that have also been seen as Florentine, lilac red, the trending teal colors are brighter than ever in style, ”added Suri.

Additti Jain, founder, fashion e-commerce platform feels the holidays in the covid era are influenced by affordable fashion.

“It’s a competitive market and these millennials are making sure to get the latest fashions and fashions at affordable prices. In this covid era where the party is on the high street, all brands push loungewear and sportswear at their peak, ”he said.

“Despite these trying and trying times, we have decided to keep up with the spirit of the festival of lights. I will dress elegant, with a lot of glamor and, although I am a social distancing, my photos will appear on my social networks, “said Rashi Chaturvedi, a professional of social networks.

Talking about his past Diwali experiences, and how it is different this year, Chaturvedi said, “Before this pandemic,” I used to shop at the lovely local markets in Delhi to put together my Diwali outfit, but this time I have gone crazy. all the holiday collections we have online and I had finalized my outfit days before Diwali. Fashion for me, like any other millennial, is an expression of my personality and I will be wearing yellow this Diwali to celebrate hope in 2020, obviously with a custom mask to match my outfit. “

On the other hand, celebrity stylist Eshaa Amiin feels that millennials have definitely become much more aware than they already were. “Since the holiday season is just a few days ahead, the key trends for us are reworking our mother’s saree to match our aesthetic.”

She also mentioned social media influencer Komal Pandey, who posted a video styling saris with leather boots. “That is the way to go. Reworking the vintage for you, ”said Amiin.

Even in the most difficult moments and in the throes of the pandemic, the spirit of the festival continues to shine in the hearts of the people, who are adapting to the ‘new normal’ to support themselves and the people around them. safe.

(This story was posted from a cable agency feed with no changes to the text.)

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