The Indian Cricket Control Board (BCCI) announced on Tuesday that MPL Sports will now be the new kit sponsor and official merchandise partner for the Indian cricket team. MPL Sports is the sportswear and sporting goods brand of the e-sports platform Mobile Premier League
BCCI signed a three-year agreement with MPL Sports that begins in November 2020 and continues through December 2023. MPL Sports’ partnership with BCCI begins with the upcoming India tour of Australia, 2020-21, which will see Team India wearing the new jerseys.
Older women and U-19 teams are also part of the deal for the new kits.
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Under the newly signed strategic partnership, MPL Sports has signed a three-year agreement from November 2020 to December 2023. MPL Sports’ partnership with BCCI begins with the upcoming India tour of Australia, 2020-21, in which Team India will participate wearing the new jerseys. Senior men’s and women’s teams and U-19 teams are also part of the deal for the new kits.
“In addition to the Team India jerseys, MPL Sports will also sell products licensed by the Team India. MPL Sports will offer Team India jerseys and its wide range of products to fans at affordable prices, ”stated the official BCCI statement.
“We are delighted to announce the beginning of a new era for Indian cricket with the appointment of MPL Sports as the team sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to and carrying BCCI officially licensed merchandise available to the more than 1 billion fans cheering for Team India, ”said Sourav Ganguly, BCCI President.
The first ODI between India and Australia will be played on November 27 at the Sydney Cricket Ground.
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