Apple Inc. said it will hold an online event on September 15, where the company is expected to present its latest iPhones and Apple Watches.
The event will stream from the company’s website beginning at 10 AM Pacific Time.
The tech giant typically puts on a fancy hardware-centric show each fall from its headquarters in Cupertino, California, or from another location in Silicon Valley. This year, the event will only be online due to the Covid-19 pandemic. That follows Apple’s developer conference in June, which worked well as a virtual event.
The Sept. 15 show will be Apple’s biggest of the year, with four 5G iPhones and new Apple Watches that the company expects to drive holiday sales and shipments for much of 2021. The new phones will have updated designs with square edges. like the current iPad Pro, more screen size options, new colors and improved cameras, Bloomberg News reported.
The company is also preparing new high-end and low-end Apple Watches, as well as a redesigned iPad Air with an edge-to-edge display. It’s also working on a smaller HomePod and Apple-branded first pair of over-ear headphones to be released later this year. While the announcement will take place in September, Apple doesn’t plan to ship the new iPhones until October.
Apple also plans to announce the first Mac with its own processors, replacing Intel Corp., before the end of the year. The next iPhone and iPad software updates will be released this month, with Apple Watch, Apple TV, and Mac software updates arriving in the fall.
Shares of the company have risen this year due to the growing demand for iPhones, iPads and other technological equipment needed to work and study from home during the pandemic. Apple recently became the first company with a market value of more than $ 2 trillion.
It also faces increased antitrust scrutiny and complaints from App Store developers, including Epic Games.
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