Amazon’s Great Indian Festival sale kicks off with a bang


Over 1.1 lakh sellers receive orders for 98.4% of India’s PIN codes in the first two days

Amazon said on Sunday that the first two days of its annual festival-day sale this year turned out to be the biggest opening ever, with more than 1.1 lakh from sellers taking orders for roughly 98.4% of the codes. Country PIN.

The Amazon Great Indian Festival sale, which began for Prime members on Friday and for all customers on Saturday, has seen the highest demand so far for smartphones, large appliances and consumer electronics.

“More than 1.1 lakh from sellers taking orders; 66% from Sellers, 91% from New Customers, and 66% from New Small Town Prime Registrations; shopping in five Indian languages; and orders over 98.4% of India’s PIN codes in just 48 hours – it is truly the biggest celebration of Bharat on Amazon! Manish Tiwary, Vice President of Amazon India, said in a statement.

The company said that about 91% of the new customers came from smaller cities and many chose to access the sale in Hindi, Tamil, Telugu, Malayalam and Kannada.

On EMI trends, he said that more than 3.5 lakh of phones were sold. Also, three out of four EMI buyers were from Tier 2 and 3 cities. “… one in three ACs and refrigerators was purchased at EMI, one in three OnePlus and OPPO smartphones was purchased at EMI,” he said. .

Amazon said that smartphones remain a popular category, with many purchases for the iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord, and Samsung Galaxy M31 Prime Edition. “The total number of iPhones sold on Amazon.in in one day was more than the total number of iPhones sold in the entire holiday sales period last year,” he said.

Popular appliances included fully automatic front and top loading washers, direct cooling refrigerators, air conditioners, microwave ovens and dishwashers. The best-selling electronic products were laptops, headphones, tablets, cameras, and smart watches.

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