New Delhi:
Titan’s jewelry brand Tanishq, which pulled an ad showing a Hindu-Muslim couple and their families after a ruthless drag, received support on social media from users who have shared their experiences of being in a multicultural marriage. .
Actress and director Rasika Agashe, who is married to actor Mohd Zeeshan Ayyub, shared her baby shower photo.
“Before shouting love jihad, let’s learn about the Special Marriage Law,” said the actor-director as he shared a photo from six years ago that shows Ms. Agashe sitting next to Zeeshan Ayyub during rituals.
Meri godbharai .. socha shares kar dun .. and before shouting love jihad, let’s learn about the special act of marriage .. pic.twitter.com/BUykrCriaC
– rasika agashe (@rasikaagashe) October 14, 2020
Actress Mini Mathur, in an Instagram post calling for an end to ‘hate’, also shared her experience of being married to Bollywood director Kabir Khan. “This and more love is what I have received in my multicultural marriage,” he wrote.
Twitter user Zara Farooqui shared a series of images from her wedding to husband Nikhil Parwal. “‘What if” religions were changed, “said Farooqui in his tweet directed at the” bigots “?
This is for @TanishqJoyeria Y #bigots who called #BoycottTanishq and have questioned “what if?”
So here she goes, my maiden name is Zara Farooqui and I’m married to Nikhil Parwal @ NikZar05 since 2016. And these are our wedding photos. #TanishqAdpic.twitter.com/PV2dQScFPJ– Zara Raj Parwal (@ZParwal) October 14, 2020
Another user, Griha Atul, said that Tanishq’s announcement was based on the realities of many like her, whose religious identity is respected and accepted by her Muslim in-laws.
“I am married in a Muslim household that respects and accepts my religious identity. So Tanishq’s announcement was not a figment of imagination. It is a reality of our time that fascist forces deliberately deny,” she tweeted.
My two parts on the controversy that rages around the #TanishqAd
Also, PS ours is a marriage and it is not perfect. We still fight over the unwashed dishes and the गीला bed towel पे! We are not extraterrestrial brothers! Stop making us feel so special … by doing अरे हिंदू मुस्लिम o #interfaithpic.twitter.com/psLQKvkVoA– Griha Atul (@GrihaAtul) October 14, 2020
The ad, which included an interfaith baby shower, was withdrawn on Tuesday after a social media section attacked it and felt it “promoted love jihad.”
The country’s major advertising bodies have endorsed Tanishq’s announcement, which, he said, does not violate ethical standards and is not derogatory to any individual, organization or religion. “Such a baseless and irrelevant attack on creative expression is extremely disturbing,” The Advertising Club said in a statement.
Under intense social media troll, the company said it was running the ad with the well-being of its employees, partners and store staff in mind.
“The idea behind the Ekavatam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and to celebrate the beauty of unity. This film has stimulated divergent and severe reactions, contrary to its objective. himself ”, the company had said in its statements.
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