The Associated PressDecember 17, 2020 10:19:48 IST
Facebook is again rejecting Apple’s new privacy rules for its mobile devices, this time saying in full-page newspaper ads that the social media giant is standing up for small businesses. In ads that were posted on The New York Times, The Wall Street Journal and other national newspapers on Wednesday, Facebook said Apple’s new rules “limit the ability of companies to run personalized ads and reach their customers effectively.” “While limiting how personalized ads can be used affects larger businesses like us, these changes will be devastating for small businesses and add to the many challenges they face right now,” the announcement states.
Apple brushed aside the Facebook attacks, saying it is not preventing people from being tracked if they choose to. The main change is that people will have to give their permission before Facebook and other apps can monitor their online activities.
Mark Zuckerberg, CEO of Facebook, and Tim Cook, CEO of Apple
“We think it’s a simple matter of defending our users,” Apple said. “Users need to know when their data is being collected and shared across other apps and websites, and they should have the option to allow it or not.”
The ads come after Apple said earlier this week that it would begin detailing what kinds of personal information the digital services displayed in its app stores for iPhones and other products made by the trendsetting company collect.
Apple also has plans to impose a new mandate that will require all iPhone apps to obtain permission before tracking a person’s activities on the device. Currently, many applications perform surveillance automatically and it would force people to take time and have trouble blocking monitoring in the settings of each application. Apple says it will remove apps from its stores if they try to circumvent the new anti-tracking rule when it takes effect next year.
In many cases, the data collected by the applications is used to sell advertisements that are targeted to the interest and location of a particular person, especially if their services are offered for free.
Apple announced that the changes would come six months ago as part of an effort to help customers better understand how applications control their habits, tastes and whereabouts. At the time, Facebook complained that the changes would damage companies’ ability to personalize ads.
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