Days before the premiere of his film, Laxmii, Akshay Kumar launched a Laal Bindi campaign to show respect for the third genre. In the movie, Akshay plays a character who is possessed by the spirit of a transgender.
Sharing a photo of himself, with a large vermilion red dot on his forehead, Akshay wrote: “Maine toh laga li hai pyaar aur samanta ki Laal Bindi (I have put a vermilion dot to show respect and equality). Now it’s your turn to join me using the ‘Ab Hamari Baari Hai’ filter on Instagram as a symbol of love and acceptance for the third gender! “
Actor and Bigg Boss 13 winner Sidharth Shukla was among those who participated in the campaign. Sharing a photo of himself with him, he wrote: “I really admire the initiative Akki sir has started. We go one step further and show love, acceptance and support towards the third gender. Let’s use the Laal Bindi and unite kyunki #AbHamariBaariHai unka saath dene ki jinhone aaj tak hamari khushi mein saath diya (it is our turn to give love to those who have been part of our happiness) ”.
Actor Tusshar Kapoor also participated, writing, “Yeh Laal Bindi sirf ek shringar nahi, par samman ki pehchaan hai (the red dot is not just a cosmetic piece, it is also about respect)! Maine toh apna liya, ab aap bhi apnaiye kyunki #AbHamariBaariHai Join the use of the filter ‘Ab Hamari Baari Hai’ on Instagram as a symbol of love and acceptance for the third gender! “
Laal Bindi is an Instagram feature, which allows the user to wear a vermilion dot. The image becomes black and white with the red dot dominating the frame.
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Laxmii, initially called Laxmmi Bomb, underwent a name change after Shri Rajput Karni Sena sent a legal notice to manufacturers, claiming it offended Hindu sentiments.
The film also features Kiara Advani and is a remake of the Tamil hit Kanchana 2. It has been directed by Raghava Lawrence, who starred in and also directed the original Tamil franchise. Transgender activist Laxmi Narayan Tripathi has been part of the film’s promotions.
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