On World Hand Hygiene Day, these 5 organizations are defending the cause.

Today, the world is battling the coronavirus pandemic, something that has taken control of every breath and is putting great pressure on personal hygiene, especially hand hygiene.

With the increasing number of positive cases of COVID-19 Globally, people are taking the necessary precautions to prevent infection. In such unprecedented times, the WHO, in its guidelines, has asked people to wash their hands for 20 seconds regularly with soap.

Every year on May 5, as a global effort by the World Health Organization, the world celebrates World hand hygiene day. This year, the “SAVE LIVES: wash your hands” campaign will celebrate the efforts of nurses and midwives who play a vital role in the prevention of new coronavirus.

According to whoTwo out of five health centers lack the basic hand hygiene service as a point of care. While the global organization is planning activities for the day, including Video #safehandschallenge by healthcare workers, this is how these organizations are promoting hand hygiene In these gloomy times.

UNICEF with Greta Thunberg

Greta Thunberg, the 17-year-old climate change activist who conquered the world in 2018 with her “School strike for the climate” initiative, now he directs his activism to help children affected by COVID-19. It has partnered with the United Nations to protect children from the current coronavirus pandemic by providing essential items such as soaps, masks, and hand gloves.

Greta donated $ 100,000 for the award campaign he had received from the Danish Charity Against Poverty Act, who has also donated $ 100,000 for UNICEF to start the campaign.

The proceeds from the donations will go toward providing more hygiene supplies and health care facilities to most vulnerable groups.

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ZEE5 with Dettol

The global OTT (over-the-top) platform for Indian contact Zee5 has partnered with the leading brand of disinfectants Dettol launch a social message for your viewers on Bangladesh. This comes after the OTT platform was recently introduced in the country.

The collaboration aims to encourage families to stay at home during the outbreak, and keep necessary sanitary conditions to prevent the spread of infection.

At the beginning of last month, Dettol launched a PSA which aimed to raise awareness about handwashing and its importance during the pandemic. Through a short video, the brand talks about the recommended 20-second handwashing method, which is said to be more effective.

#DisinfectToProtect by Lizol

Consumer health and hygiene brand Reckitt Benckiser also launched a national awareness campaign – #DisinfectToProtect, in collaboration with Network 18. With its disinfectant product. Lizol the brand aims to educate people about the need to keep surfaces clean break the chain through your campaign.

With multiple bytes of educational films alongside celebrities, including Saif Ali Khan, Kareena Kapoor Khan, Twinkle Khanna, Riteish Deshmukh, Genelia D’Souza, Ganesh Venktataram, and Nisha Venktataram, the campaign urges people to disinfect their surfaces – not just floors, but tables, kitchen counters, door handles, etc.

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Godrej No. 1 TVC home shooting

The Godrej Consumer Products Limited (GCPL) brand of soap, Godrej No. 1, devised a campaign through a TVC and a patterned leg. The campaign emphasizes the importance of frequent handwashing, according to the WHO handwashing guidelines with soap as a preventive measure against the deadly virus.

The simple TVC revolves around a couple, in which the husband enters with a bag of groceries and his wife urges him to wash his hands with the “No. 1 “way to ensure protection against viruses.

The TVC was fully shot at home, maintaining the rules of social distancing in record time of eight hours.

Welspun digital campaign

Welspun India, a home textiles brand, recently launched a campaign not only for hygiene and hand washing, but also the importance of cleaning towels. While washing hands is important, towel drying plays an important role that people tend to ignore often.

The company highlights the importance of cleaning and hygienic dry towel post handwashing to dry hands through digital ad on social media platforms like YouTube and Facebook.

Same as him WHO and UNICEF Guidelines On the importance of using clean towels, Welspun also tries to focus on this crucial aspect throughout his campaign.