File Image: Shashi Tharoor and Kangana Ranaut
New Delhi: When Tanishq allegedly removed an ad promoting his jewelry line called ‘Ekatvam’ in the wake of boycott calls, Congressional Leader Shashi Tharoor spoke Tuesday in support of the “beautiful ad” for popular jewelry brand Titan. Group.
The Thiruvananthapuram MP said that if the Hindu-Muslim “ekatvam” irritates the “Hindutva fanatics” so much, “why don’t they boycott the oldest symbol of Hindu-Muslim unity in the world: India?”
Meanwhile, former member of the National Commission for Women, Shamina Shafiq, also spoke out in support of Tanishq, saying, “Thank you for pointing out the beautiful #tanishq and dear trolls!”
Meanwhile, Bollywood actress Kangana Ranaut took to Twitter to express her thoughts on Tanishq’s announcement, which has divided social media. “The concept was not as troublesome as the execution was, the fearful Hindu girl expressing her gratitude to her in-laws for their acceptance of her faith, isn’t she the woman of the house? Why is she so meek and shy in your own home? It’s embarrassing, “tweeted Ranaut, who is known for her unfettered approach.
In another tweet, the Queen The actress said she found the ad to be wrong on many levels, and said it not only promotes ‘love jihad’ but also sexism.
Tanishq ad controversy
The ad, which ran last week, is about an interfaith baby shower. While one section of social media criticized the ad, saying it “promoted love for jihad,” another group criticized the intolerance.
In fact, #BoycottTanishq was one of the top Twitter trends on Monday.
The ad shows a sari-clad pregnant woman escorted by an older woman, apparently her mother-in-law, to a baby shower ceremony.
In the video, the pregnant woman asks the old woman: “But this ceremony is not held at your house …”.
The lady responds: “Isn’t it a tradition in every home to keep daughters happy?”
The video is no longer available on Tanishq’s YouTube channel. Previously, the description of the 43-second video on YouTube read: “She is married to a family that loves her like her own son. Just for her, they go out of their way to celebrate an occasion that they normally don’t. A beautiful confluence of two different religions, traditions and cultures. “
