The All-New Thar has received more than 36,000 inquiries and more than 3.3 million visitors to the website.
Shares of Mumbai-based Mahindra & Mahindra rose more than 4 percent on Tuesday, after the sports utility vehicle (SUV) maker said reserves for its newly launched SUV, the all-new Thar, exceeded 9,000 since its launch on October 2. Shares of Mahindra & Mahindra rose as much as 4.28 percent to Rs 633 at the strongest level of the day on the BSE. “The all-new Thar becomes the only SUV in the 4X4 lifestyle category to record this booking milestone in such a short time,” Mahindra & Mahindra said in a press release.
The All New Thar starts with a pre-showroom Delhi price of Rs 9.80 lakh, the company said on its website.
“The all-new Thar has attracted a lot of interest from both buyers and automotive experts. Since its launch on October 2, 2020, the all-new Thar has received more than 36,000 inquiries and more than 3.3 million visitors to the website, “he said.
“We are very pleased with the overwhelming response and excitement that the All-New Thar has created. What is also encouraging is that the All-New Thar has been well received by lifestyle seekers, families and women. buyers, thus opening up a whole new set of customers for this iconic lifestyle 4X4 SUV, “said Veejay Nakra, CEO of Mahindra & Mahindra Automotive Division.
Test drives for the all-new Thar have started in phases, starting with 18 cities. The company will add 100 more cities on October 10, 2020 and test drives for the rest of the county will be available starting October 15, 2020.
Earlier this month, Mahindra & Mahindra told the exchanges that its car sales rose 6 percent to 35,920 units, posting 6 percent growth in September.
At 10:49 a.m., Mahindra & Mahindra shares were trading 3.85 percent higher at Rs 630, outperforming Sensex, which was up nearly 1 percent.
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