Mahindra Thar registers 9k bookings


In just 3 days since reservations were opened, Mahindra Thar has already registered more than 9,000 reservations

Mahindra Thar was launched on October 2, 2020. In just 4 days, it has recorded more than 9,000 confirmed bookings from all over India. This is a new record for Mahindra. No other Mahindra car has received this huge response. This basically means that 3 people have booked a new Mahindra Thar every 2 minutes since launch.

Speaking of the success, Veejay Nakra, Executive Director, Automotive Division, Mahindra & Mahindra Ltd. said: “We are extremely pleased with the overwhelming response and excitement that the New Thar has created. What’s also encouraging is that the all-new Thar has had a good resonance with lifestyle seekers, families, and female shoppers, thus opening up an entirely new set of customers for this iconic lifestyle 4X4 SUV.

Even though test drives are available in just 18 cities to begin with, we have received more than 9,000 reservations for the all-new Thar since its launch, which is unprecedented for this segment. Our effort is to ensure that the test vehicles are available in the rest of the country as soon as possible, so that more people will experience and reserve the all-new Thar. “

Mahindra Thar Omar Abdullah
Omar Abdullah with the new Mahindra Thar

Mahindra offers a range of accessories on the new Thar that includes Style, comfort and convenience, technology and safety and protection packages. Here is a detailed view of all these accessories.

Style Accessories List

These accessories include a rich chrome kit that includes chrome accents on the headlights, ORVMs, and fog lights, while also extending to the rear at the rear reflector and taillight trim. The package also includes a rain visor, plastic running board, body decals, alloy wheels, and wheel rim protectors. The side door trim is made of automotive grade PP material offering greater flexibility and dimensional precision. It is designed according to the contour and style of the vehicle, giving the Mahindra Thar a more elegant stance. It is mounted with 3M PT1100 double sided tape.

The chrome on the headlights is made of high-quality ABS. It is resistant to abrasion and corrosion free with a coating thickness of 40 microns. This chrome package gives the headlights a more premium appearance and is easy to clean and maintain. The plastic step is made of PP grade plastic for easy entry, especially for older passengers.

The rain visor prevents rainwater from entering the cabin, and the body-printed side decals offer increased durability and a more personal touch to the vehicle. Mahindra also offers 18-inch OE alloy wheels As part of this accessory package they are ARAI certified and aesthetics can be enhanced with an 18 inch red alloy wheel ring.

Comfort and convenience package

This Mahindra Thar accessory list includes perforated camouflage seat covers. These are all-weather seat covers with an extra thickness of polyurethane foam that offers greater comfort while protecting the original seats from direct sunlight. The seat covers are engraved with the Thar brand.

Customers can also select black and red vinyl seat covers or premium seat covers from the accessory list. Color options also include olive green, brown, and camo seat covers. The steering wheel cover and floor mats can be combined with the seats in similar color options. Mahindra also offers a set of magnetic umbrellas to ward off UV rays from the sun.

Mahindra Thar Technology Package

Buyers looking to upgrade to the technology that comes standard with the Mahindra Thar can opt for the technology package that includes IP speaker mounting brackets and a 2-DIN head unit that offers a home theater-like experience. There is also a second row ceiling speaker mounting kit, Vibe Brand Component and Coaxial Speakers in 5 and 6-inch options and vibration amplifier and subwoofer. Each of these accessories is of the highest quality and easy to install without drilling.

Thar Safety and Security Accessories Pack

New Mahindra Thar buyers can protect their bodies from the vagaries of nature and bird droppings with a lightweight, durable cover. The varieties of body covers include a camouflage cover, a two-tone body cover, and a half body cover. SS wear plates are also part of your list of accessories made of SS-304 stainless steel material along with remote lock key and a set of front and rear skirts.

Each of these accessories is easy to install with no wiring changes and no drilling required, it is validated by R&D and ARAI, improves the aesthetics of the Mahindra Thar and is easy to clean and maintain. None of the accessories affect the Mahindra Thar warranty in any way.