Tata Motors introduced the new refreshed Nexon in India earlier this year and the company has recently witnessed an increase in demand for the Nexon subcompact SUV.
Tata has managed to sell a total of 5,179 units in August 2020, compared to just 2,275 units sold in the corresponding month of 2019. This is more than double the growth in year-on-year terms. Nexon is closing the gap with the Maruti Vitara Brezza, which accounted for 6,903 sales last month. The Hyundai Venue was at the top with 8,267 sales in August 2020.
Tata Nexon is now among the top three best-selling subcompact SUVs in the Indian market. It has outsold the Mahindra XUV300 (2,990 units), Ford EcoSport (2,757 units) and Honda WR-V (729 units).
(Also read: Tata Motors, Hyundai to supply Nexon and Kona electric vehicles for government use)
The company recently launched the XM (S) variant of the Nexon, which is priced at ₹8.36 lakh (former showroom, Delhi). These trims have a power moonroof which makes it the most affordable vehicle in all segments to offer this. Aside from this, it also has automatic headlights, rain-sensing windshield wipers, and steering-mounted controls.
Some of the highlights, such as the Electronic Stability Program, LED DRLs with projector headlamps, Hill Hold Control, driver and passenger airbags, Harman ConnectNext infotainment system, and modes. multiple driving, have been moved to the XM (S) version.
(Read also: Launch of the first Kia Sonet customer unit ‘Made in India’)
Nexon is a key product for Tata Motors and the automaker plans to consolidate its base in the subcompact SUV segment, especially considering the fact that newer rivals such as Kia Sonet and Nissan Magnite will soon arrive in the same segment.
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