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The Chinese company OnePlus that launched the OnePlus 8 and 8 Pro flagships this week has laid off several workers in Europe as part of its restructuring plans.
The smartphone maker said it is making organizational changes in some existing markets, specifically Germany, France and the UK, adding that “it is doing everything possible to support the approximately 20 total employees in these three markets that will be affected for this restructuring. ” including the offer of redundancy packages according to local regulations.
The Chinese smartphone maker said it has decided to make some changes to the current organizational structure within Europe to better streamline its operations while continuing to meet the needs of its growing community.
“These changes only apply to Europe, which remains a key region for OnePlus, where we are committed to offering the best products and services to users as we have from day one,” the company said in a statement on Saturday.
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“As part of our strategy, we seek to capitalize on opportunities in the Nordic region and the Benelux by recruiting new positions, relocating existing European staff and enhancing our capabilities in these strategic markets,” the company added.
However, teams in Denmark, Finland, the Netherlands and Belgium appear to be unaffected, as these are the markets where OnePlus apparently sees the most potential.
According to OnePlus, the changes have nothing to do with the pandemic, but as the company rushed to premium 5G smartphones, operators like O2 and EE discontinued their partnerships with the brand in the UK.
Ben Wood, chief analyst at CCS Insight, said “OnePlus has fallen into the trap of being too promising and not very promising.”
The company is struggling to maintain relationships with operators in Europe.
