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OnePlus has reportedly made severe cutbacks in its European operations. While the tech brand has seen massive growth in other markets in recent years, it has also faced significant headwinds across the continent at the same time, leading to previous rounds of layoffs.
Engadget sources say the layoffs were made to Italian and Spanish teams last summer before they were completely eliminated. The UK team also experienced widespread rotation. The latest cuts were made to units in France, Germany and the United Kingdom, and were reduced from 20 members each to around 3. All the countries mentioned represent the five main economies of the European Union (including the United Kingdom, when it was still a country). member country).
OnePlus said in a statement that it is carrying out a typical “strategic restructuring in Europe” and “even hiring” there as well. A source said the layoffs have not affected crews in Belgium, Denmark, Finland and the Netherlands, seen as growth markets internally. Some employees were even asked to move to Helsinki, which can replace London to become OnePlus’ new European base.
There is probably no prominent reason why the company faces obstacles and underperforms in major European markets. External economic factors include Brexit, the coronavirus pandemic, and a substantial increase in costs, reportedly coming from Qualcomm with its 5G components. However, OnePlus has also contributed to its own failings with moves that burned some consumers, such as moving away from value flagship phones towards more premium devices. The company has also been unable to maintain long-standing network transport deals in the UK – it left a 3-year partnership with O2 last year to bond with EE for its first 5G phone, but that deal doesn’t appear to be taking place this year. The telephones.
OnePlus has published a more complete statement on their forums, stating that the layoffs are not as extensive as rumored. According to the company, the company’s restructuring in Europe affects a total of 20 employees:
As OnePlus enters its next phase of strategic growth, we have been evaluating our opportunities for development and long-term sustainability. We have decided to make some changes to the current organizational structure within Europe to streamline our operations and continue to meet the needs of our growing community. These changes only apply to Europe, which remains a key region for OnePlus, where we are committed to offering the best products and services to users as we have from day one.
As part of our strategy, we seek to capitalize on opportunities in the Nordic region and the Benelux by recruiting new positions, relocating existing European staff and enhancing our capabilities in these strategic markets. At the same time, we are making organizational changes in some existing markets, specifically Germany, France and the United Kingdom.
We are doing our best to support the approximately 20 total employees in these three markets that will be affected by this restructuring, including offering redundancy packages according to local regulations. We highly value the contributions of these staff members and will do our utmost to ensure a smooth transition through this process.
