The 2020 Mahindra Thar has been an instant hit since it officially launched on October 2, and the company announced Monday that more than 15,000 units of the SUV have so far been reserved to take anywhere. Thar 2020 had reached 9,000 units in reserves in the first four days of its launch.
Thar 2020 promises the same abilities to tackle a wide variety of terrains, but now it also promises a more premium and comfortable cabin, something that until now was missing from its list of attributes. As such, Mahindra reports that the vehicle has managed to strike a chord with those who have never owned it before. Of the total bookings received so far, 57% of the new Thar’s customers are first-time buyers.
In addition, Thar in automatic variant is also being preferred more than the one with a manual gearbox.
(Related reading: Thar 2020 deliveries will start from November)
Offered in the LX and AX variant, with the former geared more towards the lifestyle buyer, while the other retaining the absolute authentic off-road character, Mahindra claims the 2020 Thar is seeing massive interest among the general public. The company also reports that it is lifestyle seekers who are driving this interest, beyond traditional brand lovers.
Mahindra reports that it is now increasing capacity to meet demand for the new Thar in a timely manner.
What also contributes to Thar’s safe start in the market is, in addition to transmission options, the ability to choose between a 2.2-liter mHawk diesel engine and a 2.0-liter mStallion petrol engine. There is a hardtop, softtop and convertible option, and an all-new ladder frame chassis supports the second-generation Thar.
The fact that the cabin has now been equipped with features such as a splash-proof infotainment display, splash-proof AC control buttons, roof-mounted speakers, on the hardtop version, and steering-mounted controls They make the Thar more attractive to someone who might want to test the Thar within the city limits.
Mahindra also recently released a long list of accessories and products for the Thar and the owner. (Read the full report here)
The idea behind offering these accessories and merchandise, Mahindra says, is to ensure that no two Thar vehicles are exactly alike, while the owner himself, or herself, may also have practical equipment made for Indian conditions and climate.
All of this has not only contributed to the buzz around Thar and its reservations, but has also helped the Mahindra and Mahindra share prices rise.
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