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Royal Enfield is working to expand its product portfolio as the Meteor 350 that replaces Thunderbird could debut in the coming months.
Royal Enfield has been at the top of its game in recent years with the good reception of the Classic 350 nationwide. With an aggressive strategy for international markets, Royal Enfield expanded and expanded its reach as the 650 Twins paved the way for their popularity internationally.
The 650cc platform is said to be generating new models, while the J architecture is also suited to a range of volume-based products. The next generation of the Classic, Thunderbird and Bullet range is in the process of debuting in the coming months with a completely renewed package. The oldest manufacturer in continuous production was proposed with 14 new projects last year.
Royal Enfield aims to become the best dog in the midsize motorcycle segment worldwide and has experienced more than 70 percent growth in recent years in the UK and Europe. Simon Warburton, head of product development, talked about the processes the brand will go through before creating a product.
The initial stages of the projects focus on thinking five years later taking into account various departments. Ideas are documented before reaching senior management, and initial sketches begin immediately. During each stage of production, RE will go through a “door” system to ensure that ideas are implemented to achieve the desired results.
As you progress through each stage, investment will increase as stages are monitored at each gate before quality control and production are achieved. While he faced different challenges for European and Indian customers, he said that all bikes are designed and engineered to appeal globally, but “… In India, the quality of the road may be poor, but speeds are lower. People are accelerating and braking harder in Europe and driving faster. “
In the foreseeable future, Royal Enfield will likely replace the Thunderbird with the Meteor 350. Based on the J platform, it will be offered in bright color schemes like the Thunderbird X and is expected to feature LED daytime running lights, dual cluster pod instrument, taillight. circular, etc.
