Ikea will determine the status value of the item sold back.
No scratches without IKEA furniture in the “new” condition can achieve 50 percent of the original price, the release said. Furniture in “very good” condition with secondary scratches can get 40 percent of the original price and “well used” items with many scratches can get 30 percent of the original price. Items will be resold in the “as is” section of stores.
Items that cannot be resold will be recycled or donated to a local community project, the company said.
While the program has sparked interest among IKEA lovers, not all of the company’s furniture products will be eligible for it. Items that the program will accept include dressers, bookcases and shelf units, small tables, cabinets, dining table and desk, chairs without upholstery and chests of stools and drawers.
The initiative is in stark contrast to the aggressive marketing campaign used by Ikea in the early 2000s, encouraging customers to change things more frequently and making money for the company to sell “disposable furniture”. In a 2002 ad, somber piano music is played while a woman carries a large lamp in a trash can in the pouring rain.
A man suddenly says in Swedish text, “Many of you find this lamp bad. “It simply came to our notice then. It has no feeling, and the new one is better. ”
Nearly 20 years later, the company embraced sustainability, which Peter Jelkibi, Ikea UK and Ireland’s country’s retail manager, calls “the defining issue of our time”. He said the company is committed to being part of a compromise that promotes sustainable consumption and combat climate change.
Hedge Sahebjorsen, country stability manager for Ikea UK and Ireland, said “being circular” was a good business opportunity as well as a responsibility, adding that the weather crisis required everyone to think radically about their consumption habits.