iHeartRadio and WarnerMedia Entertainment on Tuesday announced a partnership to co-produce complementary podcasts for upcoming original and legacy HBO Max series. The first of them will join the legacy black comedy series Search party, created by Sarah-Violet Bliss, Charles Rogers, and Michael Showalter, and the original science fiction drama Raised by wolves, by director and executive producer Ridley Scott. Podcasts created through this partnership will be available on HBO Max, iHeartRadio, and other podcast aggregators. As part of the deal, iHeartMedia has priority to produce HBO Max companion podcasts. iHeartMedia and WarnerMedia Entertainment are committed to contributing marketing resources to promote podcasts and other HBO Max content on the iHeartPodcast network. The deal could also lead to complementary podcasts for shows on WarnerMedia Entertainment, TNT, TBS and truTV television networks.
“We look forward to working with iHeartMedia as we continue to find new ways to get started and create opportunities for our storytellers to do what they do best,” Kevin Reilly, president of TBS, TNT and truTV, and content director for HBO Max. he said in a statement. “Fans of today’s broadcasts are hungry for more content by the time they finish an episode of their favorite shows, and podcasts are a great way to keep those fans engaged while giving our list of creative talents as well. Additional tools to extend the world of your programs and stories. “
“We are more than thrilled to forge this new partnership with WarnerMedia Entertainment to create an exciting roster of complementary podcasts based on the incredible content coming to HBO Max,” said Conal Byrne, President of iHeartPodcast Network. “WarnerMedia Entertainment’s networks and brands have long been a marvel in the entertainment industry, and we are delighted to have the opportunity to be a part of their legendary storytelling and to bring this treasure trove of new content to the iHeartPodcast Network.”
HBO Max is WarnerMedia’s new streaming service that debuted in May. Streaming service leverages WarnerMedia’s vast IP library while offering third-party programming, including the BBC Doctor whoand original shows like Anna Kendrick’s Love life.
iHeartMedia claims and with its quarter of a billion monthly listeners across its network. That network spans across multiple platforms, including more than 850 live broadcast stations in more than 160 markets across the country, and its iHeartRadio digital service on more than 250 platforms and 2,000 devices. It also publishes commercial podcasts and offers analysis of the audio industry through its SmartAudio product.
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