Now they can let the world know how they really feel.
People frustrated by how the coronavirus and its resulting blockages have changed daily life can broadcast their screams through loudspeakers located at seven scenic locations across Iceland.
“You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out,” reads the Promote Island ad campaign, which aims to encourage tourism. “Record your scream and we will release it in the beautiful open spaces of Iceland.”
A promotional image for the “Looks like you should let it out” campaign. (Inspired by Iceland)
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A website created for the initiative, called “It looks like you need to let it out,” features video clips of screams and screams from people around the world streaming through yellow speakers positioned in front of landscapes like waterfalls and glaciers.
A yellow button placed at the top of the page to collect new recordings says “Tap to shout”.
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A promotional image for the “Looks like you should let it out” campaign. (Inspired by Iceland)
“We want to draw the attention of potential tourists to the fact that it is relatively safe to travel to Iceland and that here you can experience the beautiful nature without crowds, which is something we think people will look for when interest in traveling increases again.” Sigríður Iceland Review quoted Dögg Guðmundsdóttir, Tourism Director of Promote Iceland.
“It is important to draw attention to the advantages of Iceland now. People are dreaming of when it will be possible to travel again and even plan trips in the near future, ”he added. “We want to be part of that conversation.”
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But while going out loud may be a good way to relieve stress, the website emphasizes that it is only a starting point for people not to feel as usual.
“If you need mental health support, it is imperative that you seek professional help,” he says.
