- There are so many new movies to watch, thanks to streaming services like Netflix, Disney +, and now NBC’s new Peacock broadcaster, but the coronavirus pandemic means movie audiences are still being deprived of some of the movies they care about most. see. now: new theatrical releases like Christopher Nolan’s Beginning.
- Apparently many of you would be happy to pay an inflated price right now for the opportunity to stream a new version like Beginninginstead of waiting for theaters to reopen.
- China, meanwhile, has banned movies like Beginning to show in your theaters right now. Due to the coronavirus pandemic, execution times are not allowed to be more than two hours.
The team behind Christopher Nolan’s new box office hit Beginning, including Warner Bros., has just received another dose of bad news. No, we’re not talking about another of the release delays that have plagued the film for a few months. It has to do with a pronouncement from China, which means that not only the movie, which is apparently a spy thriller involving some sort of time manipulation, has yet to be given an official US release window. But the authorities in China might not even allow it to be released there. absolutely in its current form.
The reason it has to do with (what else?) The coronavirus pandemic. Starting next week, on July 20, China will begin reopening movie theaters, albeit with a big warning. To reduce the risks associated with people who are close to strangers for an extended period, the duration of the movies cannot be more than two hours (Beginning, meanwhile, lasts a little over two and a half hours). For context on how much would be important to launch, the last three Nolan movies, according to our sister publication IndieWire, they gained between 8% and 18% of their world totals in China. Meanwhile, coronavirus infections continue to rise in the U.S., so much so that I feel moderately confident declaring that I won’t be returning to the movies for the rest of 2020, no matter when they open or how safe they are. That being said, is there a solution for movie launch issues like Beginning – as well as others on this same ship, such as Carey Mulligan’s Promising young woman It was supposed to come out a few months ago and about which Focus Features hasn’t said two words since.
Here’s a solution: for heaven’s sake, let’s stream these movies. Because many of us, according to a new survey, will actually pay an inflated amount of money to do so.
According to Cord Cutters News, data from Hub Entertainment Research shows that “more than 60% of people ages 18-34 would be willing to pay more to stream a newly released movie. However, that interest is virtually non-existent in older users, as only 12% of people over 35 show any interest, and a paltry 2% say they ‘definitely’ would. “
What is even more interesting, based on these data, is the number of additional people who would be willing to pay for this privilege. “Between the age subset 18-34” Cable cutters he continues, “25% would definitely stream a new movie if the price was $ 15, while 42% probably would. It raises the price to $ 25, and 15% definitely would and 51% probably would. “Also, if you double the price to $ 50 per stream, 21% of people say it would still be on board and almost 40% said they “probably” would agree with that.
Can you count me among all of you who would be fine with paying $ 50 to see Beginning. I will be among the first people to return to theaters once it is determined that they are safe, but that will not happen soon and I certainly will not be in the first wave of people to return. At this point, I feel like The New York Times writer who recently reflected on Beginning – “I’m dying to see Christopher Nolan’s new movie Beginning. But would I really die to see it?
Andy is a reporter in Memphis and also contributes to media like Fast Company and The Guardian. When he’s not writing about technology, he can be found protectively hunched over his burgeoning vinyl collection, plus guarding his whovianism and binging on a variety of television shows he probably won’t like.
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